Channel 4 Appoints Chief Commercial Officer

Channel 4 has appointed Rak Patel as its Chief Commercial Officer.

In this newly created role, Rak will assume leadership of Channel 4 Sales, the commercial arm of Channel 4, with responsibility for driving the organisation's advertising revenue. A key focus of the role is to accelerate the commercial elements of Channel 4's Fast Forward strategy, maximising revenues as it transitions from linear to digital, while pursuing new partnerships and expanding into new areas of digital growth.

Rak, currently Head of Sales EMEA at Spotify, will join Channel 4 in January 2025, reporting to Chief Executive Officer, Alex Mahon.

Rak started his career at EMAP Magazines, followed by roles at the Financial Times, Microsoft and Auto Trader. Joining Spotify as Head of UK Sales in 2017, Rak has spent the past seven years driving commercial growth for the streaming platform.

www.channel4.com