Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
27/09/2024
Atlona Spreads Partnership With EET Group Throughout Continental Europe
Atlona, a Panduit company, is spreading its partnership with commercial AV distributor EET Group throughout continental Europe, bringing Atlona closer to customers in key growth markets.
Effective immediately, EET Group will absorb all product distribution responsibilities for France, Hungary, Romania and Slovakia, and provide value-added services to the resellers that provide sales and integration services in each country. EET Group will also supplement distribution services throughout Denmark to provide added support in an increasingly busy AV market.
EET Group has been Atlona's exclusive distributor in Norway and the Baltics for more than five years, with Atlona extending the relationship to Finland in 2020. The company’s proven formula, anchored through strong localisation, quickly led to stronger sales and brand familiarity in all three territories.
EET Group operates 26 sales in Europe, which positions the company for success in an increasingly competitive AV region, particularly in the education and corporate verticals. Its localisation strategy includes establishing an 'Atlona ambassador' in each country to represent the brand. The ambassador's responsibilities include ensuring resellers and integrators have the appropriate technical sales and training resources for their projects.
"In addition to ensuring local availability and quick delivery for Atlona products, we work closely with our partners to help them develop system designs with the ideal solutions for each customer’s requirements," said Henrik Finnedal, Business Line Director ProAV, EET Group. "Atlona's broad product line across connectivity, collaboration and control allows us to effectively provide complete solutions that are reliable, easy to use, and interoperable with other key brands in our portfolio."
Henrik Finnedal points to Atlona's range of OmniStream AV over IP and Omega collaboration products as particularly compelling for learning and meeting spaces, noting Atlona's strength in supporting USB-C carriage as particularly important given the European Commission’s recent push for USB-C standardisation.
atlona.com
Effective immediately, EET Group will absorb all product distribution responsibilities for France, Hungary, Romania and Slovakia, and provide value-added services to the resellers that provide sales and integration services in each country. EET Group will also supplement distribution services throughout Denmark to provide added support in an increasingly busy AV market.
EET Group has been Atlona's exclusive distributor in Norway and the Baltics for more than five years, with Atlona extending the relationship to Finland in 2020. The company’s proven formula, anchored through strong localisation, quickly led to stronger sales and brand familiarity in all three territories.
EET Group operates 26 sales in Europe, which positions the company for success in an increasingly competitive AV region, particularly in the education and corporate verticals. Its localisation strategy includes establishing an 'Atlona ambassador' in each country to represent the brand. The ambassador's responsibilities include ensuring resellers and integrators have the appropriate technical sales and training resources for their projects.
"In addition to ensuring local availability and quick delivery for Atlona products, we work closely with our partners to help them develop system designs with the ideal solutions for each customer’s requirements," said Henrik Finnedal, Business Line Director ProAV, EET Group. "Atlona's broad product line across connectivity, collaboration and control allows us to effectively provide complete solutions that are reliable, easy to use, and interoperable with other key brands in our portfolio."
Henrik Finnedal points to Atlona's range of OmniStream AV over IP and Omega collaboration products as particularly compelling for learning and meeting spaces, noting Atlona's strength in supporting USB-C carriage as particularly important given the European Commission’s recent push for USB-C standardisation.
atlona.com
Top Related Stories
Click here for the latest broadcast news stories.
26/02/2020
Atlona Appoints EET Europarts Commercial Distribution Partner In Finland
Atlona has designated EET Europarts as its new commercial AV distribution partner throughout Finland. The appointment expands EET Europarts' Atlona di
Atlona Appoints EET Europarts Commercial Distribution Partner In Finland
Atlona has designated EET Europarts as its new commercial AV distribution partner throughout Finland. The appointment expands EET Europarts' Atlona di
20/06/2019
Additional Higher Level Courses Added To Atlona Academy Training Program
Atlona continues to ramp up its Atlona Academy training and certification program, adding new, higher level courses for systems integrators seeking to
Additional Higher Level Courses Added To Atlona Academy Training Program
Atlona continues to ramp up its Atlona Academy training and certification program, adding new, higher level courses for systems integrators seeking to
18/04/2018
Atlona Appoints Sahara AV As UK Manufacturer's Representative
Atlona has appointed Sahara AV as its new UK manufacturer's representative. Sahara AV will now work closely with systems integrators, consultants and
Atlona Appoints Sahara AV As UK Manufacturer's Representative
Atlona has appointed Sahara AV as its new UK manufacturer's representative. Sahara AV will now work closely with systems integrators, consultants and
12/12/2022
Atlona To Celebrate Company Milestone
Atlona, a Panduit company, travels to ISE 2023 next month to celebrate an important company milestone while debuting several product innovations and d
Atlona To Celebrate Company Milestone
Atlona, a Panduit company, travels to ISE 2023 next month to celebrate an important company milestone while debuting several product innovations and d
31/07/2019
Atlona Restructures Canadian Marketing Strategy
Atlona has restructured its Canadian market strategy to better serve dealers, consultants and integrators with three key partner appointments. Effecti
Atlona Restructures Canadian Marketing Strategy
Atlona has restructured its Canadian market strategy to better serve dealers, consultants and integrators with three key partner appointments. Effecti
26/05/2022
Atlona Continues To Build Its APAC Channel Partner Network
Atlona, a Panduit company, is continuing to build out its Asia-Pacific (APAC) channel partner network with strategic distribution agreements that rais
Atlona Continues To Build Its APAC Channel Partner Network
Atlona, a Panduit company, is continuing to build out its Asia-Pacific (APAC) channel partner network with strategic distribution agreements that rais
25/07/2024
Atlona Appoints ASIT SpA
Atlona, a Panduit company, has appointed ASIT SpA to augment distribution initiatives in Italy, effective immediately. A value-added distributor famil
Atlona Appoints ASIT SpA
Atlona, a Panduit company, has appointed ASIT SpA to augment distribution initiatives in Italy, effective immediately. A value-added distributor famil
02/08/2021
Atlona's CEO To Step Down
Atlona has announced that CEO and co-founder Ilya Khayn will depart on September 15, nearly three years after Panduit's acquisition of the company. Ja
Atlona's CEO To Step Down
Atlona has announced that CEO and co-founder Ilya Khayn will depart on September 15, nearly three years after Panduit's acquisition of the company. Ja
17/06/2019
Atlona Selects New Commercial AV Manufacturer's Representative
Atlona has selected a new commercial AV manufacturer's representative for the Western Territory. Ewing-Foley Inc was selected and it will now represen
Atlona Selects New Commercial AV Manufacturer's Representative
Atlona has selected a new commercial AV manufacturer's representative for the Western Territory. Ewing-Foley Inc was selected and it will now represen
15/11/2024
Uniguest Appoints Executive VP Of Sales Americas
Uniguest has appointed Shawn O'Connell, a professional with over twenty years of experience in AV and technology, to the role of Executive Vice Presid
Uniguest Appoints Executive VP Of Sales Americas
Uniguest has appointed Shawn O'Connell, a professional with over twenty years of experience in AV and technology, to the role of Executive Vice Presid
26/07/2018
D&H Distributing Company Becomes Atlona's First IT Distributor
Atlona has appointed D&H Distributing Company as its first ever IT-focused manufacturer's representative. The company will focus exclusively on IT pro
D&H Distributing Company Becomes Atlona's First IT Distributor
Atlona has appointed D&H Distributing Company as its first ever IT-focused manufacturer's representative. The company will focus exclusively on IT pro
27/08/2019
Atlona Appoints Regional Sales Manager
Atlona has appointed Amy Hacker as Regional Sales Manager for the Great Lakes Region, effective immediately. Reporting to CEO Ilya Khayn, Amy will foc
Atlona Appoints Regional Sales Manager
Atlona has appointed Amy Hacker as Regional Sales Manager for the Great Lakes Region, effective immediately. Reporting to CEO Ilya Khayn, Amy will foc
27/03/2018
Atlona Add Audio Geer To Manufacturer's Representative Roster
The extensive channel network of AV collaboration and control leader Atlona continues to grow with the addition of Audio Geer as its commercial AV man
Atlona Add Audio Geer To Manufacturer's Representative Roster
The extensive channel network of AV collaboration and control leader Atlona continues to grow with the addition of Audio Geer as its commercial AV man
10/06/2019
Atlona Selects SnapAV
Atlona has selected SnapAV as its exclusive distributor for the residential AV dealer community. Effective immediately, SnapAV and its regional distri
Atlona Selects SnapAV
Atlona has selected SnapAV as its exclusive distributor for the residential AV dealer community. Effective immediately, SnapAV and its regional distri
05/11/2020
Atlona Appoints Associated Light Reps
Atlona has designated Associated Lighting Reps as its manufacturer's representative for residential AV in Central California, Northern California and
Atlona Appoints Associated Light Reps
Atlona has designated Associated Lighting Reps as its manufacturer's representative for residential AV in Central California, Northern California and
