Iris Teams Up With Marshall Electronics

Iris, a leader in AI-powered camera control technology, has partnered with Marshall Electronics Inc., a trusted provider of high-quality and reliable video, audio and multimedia systems for broadcast, pro A/V, pro audio, UCC and OEM applications worldwide.

This collaboration brings Iris’ embedded software integration to Marshall cameras, allowing users to control their devices via the cloud directly in the Iris cloud control technology platform. Iris (Stand 11.A01) and Marshall (Stand 11.A17) will be showcasing their latest solutions at IBC 2024.

Cloud Camera Control
This new partnership introduces a game-changing integration that allows Marshall cameras to be fully managed from anywhere in the world in real time without any additional hardware. Users can seamlessly control camera movement, adjust settings and deploy AI-driven capabilities like auto-tracking—all from a single, cloud-based interface. This integration is set to redefine video production, making it more flexible, scalable and user-friendly.

Transforming the Industry
Iris and Marshall have come together to push the boundaries of what’s possible in video production. By combining Iris’ advanced cloud control technology with Marshall’s state-of-the-art cameras, this partnership provides an unparalleled solution for professionals in education, corporate environments, broadcasting and live events. This integration empowers users with greater accessibility and ease of use, setting a new standard in the industry.

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