GlobalM Announces New Cloud Orchestration Capabilities

GlobalM has announced its new cloud orchestration capabilities for software-defined contribution and distribution, which will be demonstrated at IBC 2024.

GlobalM will be exhibiting the most advanced IP gateway technology on the market, developed for a diverse range of users, including network operators, broadcasters, newsrooms, sports federations, and event producers at Stand B23, in Hall 1.

GlobalM's software-defined video network (SDVN) technology offers dynamic scaling, redundancy switching and resource management, allowing users to efficiently adapt to changing demands. At the core of GlobalM's offering is an advanced orchestrator that simplifies the entire video delivery process. With user-friendly technology and a familiar interface that emulates traditional broadcast workflows, the orchestrator enables up to 60 times faster infrastructure setup and effortless point-to-multipoint content transport. The intuitive drag-and-drop functionality and seamless integration of cloud computing into broadcasting workflows, allow users to focus on delivering high-quality video services.

GlobalM's orchestration capabilities are designed to meet the needs of both temporary and permanent video services. For Occasional Use, GlobalM supports a mix of cloud resources from major providers like AWS, GCP, Alibaba, and DigitalOcean, ensuring redundancy and optimised costs. For permanent services, the technology facilitates continuous 24/7 video management with dynamic scaling, enabling users to manage multiple endpoints without interrupting the stream. This automation significantly reduces the risk of errors and enhances operational efficiency, by managing distributed architectures and responding to real-time demands.

By leveraging cloud resources as commodities, GlobalM can optimise the usage of the most cost-effective cloud providers, based on the specific time and date of deployment, without the complexities of manual resource allocation. This multi-cloud approach significantly reduces latency and improves overall performance, ensuring that video services are delivered with maximum efficiency, reliability and availability across various platforms and networks. GlobalM provides added network redundancy, increasing and optimising the service ability in the cloud. For service critical content that requires redundancy and zero downtime, these seamless switching capabilities ensure that any network failure is recovered instantly without onscreen interruptions that are visible to viewers.

GlobalM empowers users across the broadcasting industry, from live sports and news aggregation to remote production and event broadcasting. The technology's ability to geolocate network resources, dynamically troubleshoot issues, and provide advanced automation ensures that each destination receives a stream tailored to its specific requirements. By bridging the gap between traditional broadcast engineering and modern IT skillsets, GlobalM delivers versatile, scalable, and cost-effective solutions for video content management and distribution.

"IBC 2024 is the ideal opportunity for attendees to discover how GlobalM's SDVN technology is revolutionising video transport with dynamic scaling and efficient resource management," commented Paul Calleja, CEO, GlobalM. "GlobalM stands at the intersection of broadcast engineering and IT, providing a solution that bridges these worlds to meet the evolving needs of the industry. Our orchestrator is designed with the user in mind, offering a seamless experience that simplifies the entire process of video transport. By automating complex tasks, we are enabling our users to focus on what truly matters—creating and delivering exceptional content."