GEI Partners With Dimension And DNEG 360

Group Effort Initiative (GEI) has partnered with Dimension, the leading studio for realtime and virtual production, and DNEG 360, the recent expansion of Dimension's partnership with visual entertainment services company DNEG, to launch the 'Rise Up' program.

The program, which opens on August 1, 2024, offers UK residents from diverse backgrounds in-depth and hands-on professional experience working on-set at Dimension’s new cutting-edge, multipurpose virtual production complex in London, in collaboration with DNEG 360 and Sunbelt Rentals. Trainees will be provided accommodation, transportation, and a stipend.

During their time on the program, trainees will be offered the incredible opportunity to meet with prominent production executives, including those working on the upcoming Animal Friends (2025), a star-studded feature combining live-action and animated characters, currently in production at DNEG and co-produced by Legendary Entertainment, Prime Focus Studios, and Maximum Effort––Ryan Reynolds’ production company.

Dimension and DNEG 360 have announced a series of independent British productions to shoot this summer onwards, including 2040, Campbeltown ‘69 and HUMANOID (Cambridge Picture Company), as well as sport and live event projects for brands and broadcasters.

Ryan Reynolds and Blake Lively launched the GEI program in August 2020 to create a pathway for members of underrepresented communities in entertainment to gain real-life work experience. GEI worked with local community-focused organizations to recruit trainees and is partnering with Dimension and DNEG 360 to ensure financial barriers will not impact trainees' professional development.

"We are genuinely inspired by the UK’s creative community and proud to partner with Dimension and DNEG 360 on the Rise Up Initiative," shared GEI co-founders Reynolds and Lively. "Teaming up with best-in-class partners, we’re able to help trainees master cutting-edge virtual production technology and showcase the future of storytelling."

Anna Lakshmi Sabapathy, Chief People Officer, Dimension and DNEG 360, said: "We are incredibly excited to host and sponsor the ‘Rise Up’ program in collaboration with GEI. We have an incredible team of talented staff who are thrilled to share their realtime and virtual production expertise with future trailblazers. The partnership represents our commitment to nurturing underrepresented talent in the entertainment industry and championing authentic stories, now and in the future."

www.dimensionstudio.co