Broadcast News
31/05/2024
Brad Berridge Bolsters Focusrite Group US
![News Image](/newsimages/1_308526_Focusrite.jpg)
The Audio Reproduction division of Focusrite Group US, which comprises amongst others Martin Audio and TiMax, has significantly strengthened its senior team with the recruitment of multi-accoladed theatre sound designer, Brad Berridge, previously Director of Sound Operations for Feld Entertainment.
As the newly-appointed Market Development Manager – Theatre, Immersive and Education Markets, Berridge will bring his vast experience to the role to call on theatrical sound designers, venues, theatre production providers and audio engineers, whilst in the education space he'll be calling on those that offer live sound as well as theatre degrees and training.
Berridge is already very familiar with Martin Audio given his eight years overseeing the sound for all Feld productions, many of which used Martin Audio solutions including Disney on Ice, Marvel Universe Live, Monster Jam: Thunder Alley and Nickelodeon’s Slime City. Feld productions collectively play in 50 countries to 30 million people every year.
Qualifying his new role, he said: "I have been a very happy end user and part of the #MartinAudioFamily for the past eight years. I am familiar with a great deal of the Martin Audio portfolio and have extensive experience with Wavefront Precision, MLA and CDD."
The alliance between the two parties was forged following a conversation with Martin Audio MD, Dom Harter regarding a potential career move. "I had been soliciting his advice since the fall of 2023, and after a few further conversations both with him and [VP Sales, North America] Lee Stein my feelings were that Martin Audio and the wider Focusrite Group was best aligned with my values."
Speaking of goals, he continued: "Since I have had much creative focus in the immersive space for the last few years, I see a challenge with how we talk about these systems to the industry. The technology is cool, and as an industry we have focused on that. But we also need to talk about it in a way that considers how it will be used and by whom.
“I want to show the industry, as a whole, that deploying spatialized/immersive sound systems is what our audiences deserve. I will do this through helping to redefine how we engage end users, how they are demonstrated, and ultimately getting them in the hands of more people. The combination of Martin Audio and TiMax spatial audio solution makes for a compelling proposition."
His immediate priorities, he concluded, would be "to better understand all brands that Focusrite Audio Reproduction division has to offer, which also includes Linea Research and Optimal Audio".
Berridge, who will report to Lee Stein, couldn’t be more positive about his new role. "Having known everyone at Martin Audio I can see they truly live out the idea of #MartinAudioFamily and I’m excited to understand and extoll the virtues of their sister brands too." Berridge starts as of June 1st and will join the rest of the team for InfoComm 2024 in Las Vegas.
martin-audio.com
As the newly-appointed Market Development Manager – Theatre, Immersive and Education Markets, Berridge will bring his vast experience to the role to call on theatrical sound designers, venues, theatre production providers and audio engineers, whilst in the education space he'll be calling on those that offer live sound as well as theatre degrees and training.
Berridge is already very familiar with Martin Audio given his eight years overseeing the sound for all Feld productions, many of which used Martin Audio solutions including Disney on Ice, Marvel Universe Live, Monster Jam: Thunder Alley and Nickelodeon’s Slime City. Feld productions collectively play in 50 countries to 30 million people every year.
Qualifying his new role, he said: "I have been a very happy end user and part of the #MartinAudioFamily for the past eight years. I am familiar with a great deal of the Martin Audio portfolio and have extensive experience with Wavefront Precision, MLA and CDD."
The alliance between the two parties was forged following a conversation with Martin Audio MD, Dom Harter regarding a potential career move. "I had been soliciting his advice since the fall of 2023, and after a few further conversations both with him and [VP Sales, North America] Lee Stein my feelings were that Martin Audio and the wider Focusrite Group was best aligned with my values."
Speaking of goals, he continued: "Since I have had much creative focus in the immersive space for the last few years, I see a challenge with how we talk about these systems to the industry. The technology is cool, and as an industry we have focused on that. But we also need to talk about it in a way that considers how it will be used and by whom.
“I want to show the industry, as a whole, that deploying spatialized/immersive sound systems is what our audiences deserve. I will do this through helping to redefine how we engage end users, how they are demonstrated, and ultimately getting them in the hands of more people. The combination of Martin Audio and TiMax spatial audio solution makes for a compelling proposition."
His immediate priorities, he concluded, would be "to better understand all brands that Focusrite Audio Reproduction division has to offer, which also includes Linea Research and Optimal Audio".
Berridge, who will report to Lee Stein, couldn’t be more positive about his new role. "Having known everyone at Martin Audio I can see they truly live out the idea of #MartinAudioFamily and I’m excited to understand and extoll the virtues of their sister brands too." Berridge starts as of June 1st and will join the rest of the team for InfoComm 2024 in Las Vegas.
martin-audio.com
Top Related Stories
Click here for the latest broadcast news stories.
11/11/2016
What Is The Future For Immersive Audio?
Peter Poers, Managing Director at Jünger Audio, looks at production efforts versus consumer experience. Introduction Along with the evolution of highe
What Is The Future For Immersive Audio?
Peter Poers, Managing Director at Jünger Audio, looks at production efforts versus consumer experience. Introduction Along with the evolution of highe
22/05/2023
Martin Audio Appoints Wavefront Culture
Martin Audio has appointed Wavefront Culture as its distributor in Malaysia. This strategic partnership will enable Wavefront Culture to distribute Ma
Martin Audio Appoints Wavefront Culture
Martin Audio has appointed Wavefront Culture as its distributor in Malaysia. This strategic partnership will enable Wavefront Culture to distribute Ma
07/07/2008
Prism's Audio Analyzers Selected by Martin Audio
Loudspeaker manufacturer Martin Audio has invested in two dScope Series III audio analyzers from Prism Sound, a Cambridge-based company which manufact
Prism's Audio Analyzers Selected by Martin Audio
Loudspeaker manufacturer Martin Audio has invested in two dScope Series III audio analyzers from Prism Sound, a Cambridge-based company which manufact
10/04/2002
Sonic introduces DVD-Audio Centre LE
Sonic Solutions have introduced the DVD-Audio Creator LE – a highly-affordable DVD-Audio authoring system with advanced features. Incorporating core t
Sonic introduces DVD-Audio Centre LE
Sonic Solutions have introduced the DVD-Audio Creator LE – a highly-affordable DVD-Audio authoring system with advanced features. Incorporating core t
26/07/2021
Martin Audio Provides Sound System For Polish Venue
Martin Audio has played a key role in the development of an exciting new restaurant in Warsaw. A selection of BlacklineX series loudspeakers was chose
Martin Audio Provides Sound System For Polish Venue
Martin Audio has played a key role in the development of an exciting new restaurant in Warsaw. A selection of BlacklineX series loudspeakers was chose
03/08/2021
Vintage Martin Audio Solutions Shape Experimental London Project
Samir Kennedy's experimental show 'The Misery Portal' has been brought to life thanks to help from Martin Audio. The performing artist and creator sel
Vintage Martin Audio Solutions Shape Experimental London Project
Samir Kennedy's experimental show 'The Misery Portal' has been brought to life thanks to help from Martin Audio. The performing artist and creator sel
07/07/2021
Martin Audio Names New Singapore Distributor
Spectrum Audio Visual Pte Ltd has been appointed as the new distributor for Martin Audio products in Singapore. The company will focus on the installa
Martin Audio Names New Singapore Distributor
Spectrum Audio Visual Pte Ltd has been appointed as the new distributor for Martin Audio products in Singapore. The company will focus on the installa
09/08/2012
Blackmagic Design Announces Major New Software Update
Blackmagic Design has announced a major new software update that adds full-audio mixing capability to its ATEM 1 M/E Production Switcher and ATEM Tele
Blackmagic Design Announces Major New Software Update
Blackmagic Design has announced a major new software update that adds full-audio mixing capability to its ATEM 1 M/E Production Switcher and ATEM Tele
18/10/2022
Martin Audio Selects Winther Sound Solutions
Martin Audio has appointed Winther Sound Solutions (WSS) as its new distributor for Sweden. Although a young company WSS already has an impressive tra
Martin Audio Selects Winther Sound Solutions
Martin Audio has appointed Winther Sound Solutions (WSS) as its new distributor for Sweden. Although a young company WSS already has an impressive tra
15/01/2013
Jünger Audio Crontrols Loudness For TVE
Spain's national broadcaster TVE has selected Jünger Audio’s loudness control technology to normalize the audio across a number of its television chan
Jünger Audio Crontrols Loudness For TVE
Spain's national broadcaster TVE has selected Jünger Audio’s loudness control technology to normalize the audio across a number of its television chan
13/08/2004
Avid to acquire M-Audio
Avid Technology has entered into a definitive agreement to acquire Midiman, Inc., doing business as M-Audio – a leading provider of digital audio and
Avid to acquire M-Audio
Avid Technology has entered into a definitive agreement to acquire Midiman, Inc., doing business as M-Audio – a leading provider of digital audio and
01/03/2013
Jünger Audio Helps Two US Broadcasters Comply With CALM
WBPH-TV and WMBC-TV choose Jünger Audio’s T*AP Television Audio Processor as their "one-box" Loudness Control solution Berlin, Germany: The implementa
Jünger Audio Helps Two US Broadcasters Comply With CALM
WBPH-TV and WMBC-TV choose Jünger Audio’s T*AP Television Audio Processor as their "one-box" Loudness Control solution Berlin, Germany: The implementa
22/07/2015
Jünger Audio Prototype For IBC 2015
Jünger Audio will use IBC 2015 to showcase a prototype audio monitoring solution that will allow broadcasters to check the quality of all immersive au
Jünger Audio Prototype For IBC 2015
Jünger Audio will use IBC 2015 to showcase a prototype audio monitoring solution that will allow broadcasters to check the quality of all immersive au
05/06/2014
A Viable Economic Alternative to AD...
Both Spoken Subtitling and Audio Description may be candidate services that could benefit from the application of Text-To-Speech technology, says John
A Viable Economic Alternative to AD...
Both Spoken Subtitling and Audio Description may be candidate services that could benefit from the application of Text-To-Speech technology, says John
22/03/2017
Jünger Audio Demos Audio Processors At CABSAT 2017
Jünger Audio will be promoting its Smart Audio concept at this year's CABSAT exhibition in Dubai (Booth 102, Hall 1) by focusing attention on effectiv
Jünger Audio Demos Audio Processors At CABSAT 2017
Jünger Audio will be promoting its Smart Audio concept at this year's CABSAT exhibition in Dubai (Booth 102, Hall 1) by focusing attention on effectiv