Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
24/05/2024
ITV Invests In Strike
ITV has announced its latest Media for Equity investment, and its first of 2024, in online estate agent Strike, trading as Purplebricks.
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to subscribe for £1.5 million convertible loan notes in Strike Limited, with the option for an additional two tranches of £1.5 million each, in return for advertising inventory across ITV’s channels and ITVX.
Founded in 2012, Purplebricks is the UK's most popular estate agency. By leveraging technology and the expertise of its people, Purplebricks makes the process of buying and selling homes cheaper, less stressful and more transparent. Acquired by Strike in 2023, Purplebricks continues to disrupt the property industry by allowing customers to sell their homes for free.
ITV's investment in Strike adds to the Media for Equity portfolio, building on the diverse range of investments it has previously made, which in the last twelve months have included pet health and wellness company PitPat, pain relief brand Flarin and plant-based meat business THIS.
Sheena Amin, Director of ITV AdVentures, said: "I'm delighted to be completing our first media for equity investment of the year into Strike. The powerful combination of Strike’s consumer proposition which allows homeowners to sell their house for free together with the Purplebricks brand, makes the business a great fit for a media for equity investment. We believe that the company is well positioned to continue their disruption of the estate agent market and we aim to help build both their brand awareness and market share by using the power of TV to bring their message to millions of viewers."
Sam Mitchell, CEO of the Purplebricks Group, said: "This is an exciting moment for Purplebricks as we partner with ITV in a significant Media for Equity deal. The process for buying and selling properties hasn’t changed in almost 200 years, but thanks to Purplebricks, customers are now able to sell their home for free, with no hidden costs. ITV will help us take that message to homes across Britain as we continue to build on the strong momentum of the past six months."
Following ITV's investment, the new Purplebricks TV advertising campaign will kick off nationally in Summer 2024.
itv.com
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to subscribe for £1.5 million convertible loan notes in Strike Limited, with the option for an additional two tranches of £1.5 million each, in return for advertising inventory across ITV’s channels and ITVX.
Founded in 2012, Purplebricks is the UK's most popular estate agency. By leveraging technology and the expertise of its people, Purplebricks makes the process of buying and selling homes cheaper, less stressful and more transparent. Acquired by Strike in 2023, Purplebricks continues to disrupt the property industry by allowing customers to sell their homes for free.
ITV's investment in Strike adds to the Media for Equity portfolio, building on the diverse range of investments it has previously made, which in the last twelve months have included pet health and wellness company PitPat, pain relief brand Flarin and plant-based meat business THIS.
Sheena Amin, Director of ITV AdVentures, said: "I'm delighted to be completing our first media for equity investment of the year into Strike. The powerful combination of Strike’s consumer proposition which allows homeowners to sell their house for free together with the Purplebricks brand, makes the business a great fit for a media for equity investment. We believe that the company is well positioned to continue their disruption of the estate agent market and we aim to help build both their brand awareness and market share by using the power of TV to bring their message to millions of viewers."
Sam Mitchell, CEO of the Purplebricks Group, said: "This is an exciting moment for Purplebricks as we partner with ITV in a significant Media for Equity deal. The process for buying and selling properties hasn’t changed in almost 200 years, but thanks to Purplebricks, customers are now able to sell their home for free, with no hidden costs. ITV will help us take that message to homes across Britain as we continue to build on the strong momentum of the past six months."
Following ITV's investment, the new Purplebricks TV advertising campaign will kick off nationally in Summer 2024.
itv.com
Top Related Stories
Click here for the latest broadcast news stories.
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
02/10/2015
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
23/07/2001
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
13/05/2004
SMG settles differences with ITV over digital rights
Following the recent sale of The Scottish Media Group's (SMG) 25% GMTV stake held to ITV plc, the two companies have reached an agreement on the use o
SMG settles differences with ITV over digital rights
Following the recent sale of The Scottish Media Group's (SMG) 25% GMTV stake held to ITV plc, the two companies have reached an agreement on the use o
29/04/2024
ITV Launches New Ambassador Programme
ITV has launched ITV Insiders, an unprecedented content ambassador programme that seeks to put ITV's brand and programming at the heart of millions of
ITV Launches New Ambassador Programme
ITV has launched ITV Insiders, an unprecedented content ambassador programme that seeks to put ITV's brand and programming at the heart of millions of
19/04/2006
ITV Play launches on Freeview
ITV has today launched its newest digital channel on Freeview – ITV Play – with big name programmes lined up for the coming weeks. The ITV Play channe
ITV Play launches on Freeview
ITV has today launched its newest digital channel on Freeview – ITV Play – with big name programmes lined up for the coming weeks. The ITV Play channe
02/05/2002
Prebble quits as ITV chief
The chief executive of ITV, Stuart Prebble, has resigned. Prebble had been under pressure to quit because of the spectacular implosion of ITV Digital.
Prebble quits as ITV chief
The chief executive of ITV, Stuart Prebble, has resigned. Prebble had been under pressure to quit because of the spectacular implosion of ITV Digital.
21/11/2006
ITV Board Rejects NTL Merger Proposal
The Board of ITV has rejected a merger proposal from NTL as one with "little strategic logic." In a statement, the Board said it believed that "wherea
ITV Board Rejects NTL Merger Proposal
The Board of ITV has rejected a merger proposal from NTL as one with "little strategic logic." In a statement, the Board said it believed that "wherea
18/11/2014
Winners Announced For RTS North West Centre Awards
The Royal Television Society (RTS) North West Centre has announced the winners of its annual awards on 15 November at the Hilton, Manchester. The even
Winners Announced For RTS North West Centre Awards
The Royal Television Society (RTS) North West Centre has announced the winners of its annual awards on 15 November at the Hilton, Manchester. The even
25/04/2001
GRANADA AND CARLTON TO ALIGN ITV AND ONDIGITAL
CARLTON Communications and Granada have announced proposals for a new partnership to align ITV and ONdigital - creating an integrated free-to-air, pay
GRANADA AND CARLTON TO ALIGN ITV AND ONDIGITAL
CARLTON Communications and Granada have announced proposals for a new partnership to align ITV and ONdigital - creating an integrated free-to-air, pay
16/05/2008
ITV Acquires Silverback
ITV has announced that it has acquired the Swedish-based independent production company and programme formats business Silverback AB. The deal is cons
ITV Acquires Silverback
ITV has announced that it has acquired the Swedish-based independent production company and programme formats business Silverback AB. The deal is cons
29/10/2009
New Look For ITN
ITV News will unveil a new look across all of its national programmes from Monday, which will be supported by a major on and off-air marketing campaig
New Look For ITN
ITV News will unveil a new look across all of its national programmes from Monday, which will be supported by a major on and off-air marketing campaig
28/06/2018
TVT Strikes Landmark Deal With ITV
TVT has struck a landmark deal with ITV to provide a comprehensive content management platform for the UK and international markets. TVT will manage m
TVT Strikes Landmark Deal With ITV
TVT has struck a landmark deal with ITV to provide a comprehensive content management platform for the UK and international markets. TVT will manage m
30/01/2015
Nominations Announced For RTS Television Journalism Awards
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2013/2014. The awards, for news and current
Nominations Announced For RTS Television Journalism Awards
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2013/2014. The awards, for news and current
30/07/2013
ITV Interim Report Indicates Growth
ITV continues to grow, according to the latest interim results report, released today. Total Non-NAR revenues are up 11% to £568m, driven by ITV Studi
ITV Interim Report Indicates Growth
ITV continues to grow, according to the latest interim results report, released today. Total Non-NAR revenues are up 11% to £568m, driven by ITV Studi
