Witbe To Display Automated Testing And Proactive Monitoring Technology

At SCTE Cable-Tec Expo 2023, Witbe will showcase its powerful automated testing and proactive monitoring technology.

In Booth 916, the company will demonstrate the benefits of its products and services to cable video service providers and set-top box manufacturers looking to measure the true quality of experience (QoE) that their customers receive. Highlights in Denver will include the company's new Ad Monitoring and Matching technology, recent additions to the Witbe Software Suite, and the complete Witbox product lineup.

"We're excited to be back on the show floor at SCTE Cable-Tec Expo, a unique event that brings the cable industry together for a forward-thinking look at the media landscape," said Marie-Véronique Lacaze, president and co-founder of Witbe. "Visitors to Witbe's booth will see how our automated testing technology can assist with every step of the video delivery process — from early QA testing to live service monitoring — and how our latest updates increase the accessibility and efficiency that Witbe is known for."

Taking centre stage at SCTE Cable-Tec Expo 2023 will be Witbe's Ad Monitoring and Matching technology, which helps resolve issues caused by dynamic ad insertion. This process — relied on by many set-box manufacturers to insert ads on top of cable streams — often leads to video errors, including the original cable ads beginning to play before the dynamically inserted ads take over. Witbe's technology tests and monitors these errors on real set-top boxes, allowing manufacturers, advertisers, and providers to measure the exact ad performance received by viewers at home. Witbe also provides video recordings to confirm ad delivery and secure revenue from third-party advertisers.

Witbe's Ad Monitoring and Matching technology is complemented by the Witbe Software Suite, which includes Workbench for scripting automated tests with ease; the Remote Eye Controller (REC) application for remotely monitoring and controlling real devices in the field; and Smartgate for sending live service alerts and analysing the results of automated tests. All of Witbe's technology runs on the company's Witbox line of testing devices, which will also be on display at SCTE Cable-Tec Expo.

www.witbe.net