Brainstorm Celebrates 30 Years In Business

Brainstorm is celebrating 30 years in business at Broadcast Asia.

The firm is exhibiting in Singapore, from 6 to 9 June. Brainstorm underlines how a company focused on innovation can continue to excel year after year in the dynamic and ever evolving broadcast market, will showcase the new XR features of the latest Suite of products, which take virtual production to the next level.

In partnership with ABCS, at booth 6D2-07 Brainstorm will showcase its most advanced technologies, starting with a spectacular presentation in the main Virtual Production Theatre, demonstrating the immense possibilities InfinitySet offers for creating virtual content of all kind. The main demo will display advanced, photorealistic augmented and mixed reality content in a highly visually engaging presentation, by using a combination of chroma sets and shaped LED videowalls, and featuring real-time, seamless extra-render and set extension with colour-matching 3D LUTs, in-context AR motion graphics, fully immersive talent tele-transport and much more. Fully compatible with Unreal Engine 5 (UE5) Vanilla, InfinitySet now includes full integration of objects created in InfinitySet or Aston within the UE environment and vice-versa, including shadows, reflections, and AR with Unreal Engine, providing unmatched flexibility for content creation.

Motion graphics are essential in any broadcast workflow, and Brainstorm will show how Aston can provide designers with the most advanced tools for data-driven, in-context, AR graphics, which can be displayed in immersive virtual environments, including UE scenes, and seamlessly interact with the scene and the talents. Aston will also show how multi-channel graphics can easily and transparently be part of any show, enhancing the information and making it more attractive for the audience.

Also, Brainstorm will introduce in Asia the Edison Ecosystem. Built around Edison PRO, it is a complete solution that transforms any live or online presentation into an immersive experience by using AR and virtual environments. The Edison ecosystem features custom-built capture environments like, physical surfaces like Edison eDesk, and includes control devices (Stream Deck) or free applications like Edison OnDemand, so any user can take advantage of Edison PRO’s powerful tools. This ecosystem of tools enhances storytelling with easily created real-time 3D graphics and other visual aids, while presenters are immersed in a virtual, photorealistic environment, running the presentation with clickers or other remote devices.

"On its 30th Anniversary, which is a major milestone for Brainstorm, we are proud of exhibiting at Broadcast Asia yet one more time," said Stanlly Loke, the company's VP Sales for SE Asia, Hong Kong, Taiwan and Korea. "For a company like Brainstorm, turning 30 years old is a fantastic achievement, which reinforces our philosophy of continued innovation and encourages us to keep pushing the boundaries of technology to make our users’ dreams come true, virtually!"

www.brainstorm3d.com