KCGM Deploys Amagi's SaaS Offerings

KC Global Media Asia (KCGM) has deployed Amagi's flagship SaaS offerings to distribute its premium anime channel, Animax, across multiple OTT platforms in India.

The announcement comes after KCGM, the brainchild of former Sony Executives Andy Kaplan and George Chien, launched Animax, on Indian streaming service provider JioTV. The recent launch has enabled KCGM to venture further into the Southeast Asian market, making its currently distributed premium content more accessible to viewers and better incentivized for advertisers.

Avani Bhanchawat, Vice President & Head of revenue at KC Global Media, said: "We are excited to work with Amagi through their tech solutions to bring anime to a wider audience in India. Through this partnership, anime fans in India now have access to premium, ad-supported content through our recently launched Animax channel."

A global multimedia company based in the United States, KCGM is Asia's leading entertainment hub through the production, distribution, and programming of high-quality, ground-breaking content. KCGM plans to deploy even more channels in the region, moving their impressive portfolio of premium content across its networks.

KCGM and Amagi's partnership is a testament to Amagi's technology leadership in the global cloud-based SaaS technology solutions market, including a proven track record of multiple successful case studies across the media industry. Currently, KCGM is using Amagi CLOUDPORT for cloud-based channel playout and Amagi THUNDERSTORM for dynamic server-side ad insertion. The combination of technologies has helped KCGM migrate its channels onto the cloud, manage the channels end-to-end using cloud-built platforms, and grow their ad-based revenues through the content using Amagi's ad solutions. Amagi is also providing KCGM with asset segmentation and scheduling through its managed services function.

"Animax was Amagi's first-ever large-scale project in Southeast Asia, where Asia's leading premium anime channel has been delivered to a popular Indian OTT service provider," said Srinivasan KA, Co-founder and Chief Revenue Officer at Amagi. "KCGM has demonstrated technology leadership with this move, and we're hopeful that this will set a precedent for other media companies in Southeast Asia to follow suit."

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