ReadySet Studios Delivers Extensive VP For Music Video

ReadySet Studios has delivered extensive virtual production (VP) and in-camera VFX (ICVFX) services for Mia Nicolai & Dion Cooper’s Burning Daylight music video, the official entry representing the Netherlands in the Eurovision Song Contest 2023.

The final competition of the Eurovision Song Contest 2023 on airs on Saturday, May 13.

Working with a creative brief from Bruut Amsterdam, ReadySet Studios built physical sets of various locations in the video, including a restaurant, multiple versions of a living room with action taking place at different times of day, and a nightclub scene with a small stage where the artists perform with virtual sets of a nightclub setting. An important caveat for production was that at the time of filming, the Burning Daylight song was still strictly confidential and could not be leaked under any circumstances.

"As the first full-service VP/ICVFX studio in the Netherlands, we were excited to collaborate with Bruut Amsterdam and showcase the benefits of virtual production and the versatility that our studio can offer in creatively capturing our national music talent for one of the most highly anticipated televised events in the world," said Idse Grotenhuis, ReadySet Studios’ managing director.

Burning Daylight explores two painful events about the end of the relationships that provide the connecting thread in the video. Gregory Samson directed the project, with Bruut Amsterdam’s Deniz Alkaç serving as executive producer.

"The Burning Daylight storyline takes place in a variety of locations that, if using traditional production techniques, would have required the crew to travel to multiple locations," added Grotenhuis. "Filming on the LED volume allowed our virtual art department to quickly change story locations while credibly showcasing ReadySet Studios' agile storytelling approach and real-time, sustainable production solutions."

"Working with the ReadySet Studios team, I could modify content quickly and easily, exactly to my liking," noted Samson. "We could never have shot the video within budget to achieve the desired look if we had built all this as a set. Without having to rush or travel gave me much more time to work with my actors and crew to create something beautiful."

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