ES Broadcast Acquires Crosspoint

ES Broadcast has acquired Spanish equipment reseller, distributor and systems integrator Crosspoint.

The deal sees the Madrid-based company become part of the ES Media Group, alongside existing technology brands ES Broadcast, ES Broadcast Hire and Film Store Rental, and content services and library migration providers LMH and Memnon. Crosspoint brand Crossmedia, which provides comprehensive solutions for OTT environments, similarly joins the ES Media Group stable.

The sale was rubberstamped on Monday 19 December, concluding negotiations led by Jesús Ruiz and Lorenzo Heras, who established the firm along with a third founder in 1993. Ruiz and Heras will look to retire following a handover period and wished to ensure the company’s future would be in trusted hands.

Current Crosspoint sales manager and shareholder Victor García will take up the role of managing director, ensuring continuity in the company’s day-to-day operations.

Announcing the acquisition, Ben Murphy, ES Media Group CEO, said: "We are excited to welcome Crosspoint to the Group. I have long admired their operation – their innovation, technical support and knowledge sets them apart from their competitors and it is this that makes them a trusted brand that the largest broadcasters in Spain rely on for major projects.
"This acquisition allows ES Media Group further access to the Iberian Peninsula market, building on the success of our existing Spanish equipment hire operation.
"Much like our UK and US systems integration division, Crosspoint is increasingly leading the way with the very latest technology – including Cloud production solutions. It's a great fit for our strategy of having the best in-house expertise that in turn positions us as a true technology partner to tier-one broadcasters, content producers and owners."

Incoming Crosspoint managing director Victor García underlined the importance of finding a buyer with extensive industry knowledge, market position and ambition, saying: “Since the first moment that we realised the need to face generational replacement in the company's management, we were very clear that this was a great opportunity to grow and prepare in the best way for future challenges.

"ES Broadcast's status as a global group with a highly ambitious approach and a comprehensive suite of client solutions provides Crosspoint with every justification for this acquisition. With such a powerful Group behind us, we can continue to provide our clients with industry-leading technical expertise and a top-quality support service, while also progressively growing our unique solutions such as Crossmedia’s offering into international markets."

www.esbroadcast.com