Pixellot And IBBA Expand Partnership

Pixellot and the Israeli Basketball Association (IBBA) have announced the expansion of their strategic partnership.

Under the new agreement games from four women's leagues will be automatically produced and streamed on the association’s ibasketball TV platform. In addition, Pixellot will become an official sponsor of the Israeli youth basketball leagues.

The IBBA will become the first basketball association in the world to equally cover men’s and women’s basketball across eight leagues, including the first and second division, as well as the under-19 leagues and cup competitions.

Women's basketball in Israel has consistently grown in recent years, with national and first division games regularly broadcast on television. The additional coverage will further expand the popularity of women’s basketball making 50Israeli women's and girls' teams accessible free of charge for basketball fans anywhere.

"We look forward to replicating the success we've had in covering the IBBA’s national men’s and youth leagues, strengthening all our players with access to stats and video breakdowns and making their games universally available to all," said IBBA Chairman Amiram Halevi. "We aspire not only to remain on the forefront of technology but to offer all our players an equal opportunity. We are happy to offer our fans more than 1,200 live games from this season onwards."

Similar to what has been available to the men’s competitions, Women’s teams across Israel will now be able to benefit from automated game production, highlights, rich graphics, live commentary, and sponsored ad placements. Pixellot’s Analytics platform VidSwap will offer statistics and video breakdown immediately after the games.

"We are proud to expand our cooperation with this visionary governing body that shares our sports democratization spirit," said Pixellot CEO Alon Werber. "Following two successful seasons, which saw tremendous growth in viewership, we are not only excited to add more women’s leagues to the platform, but also to become an official sponsor of the youth leagues."

The Basketball Association includes 2,360 teams consisting of 35,000 female and male players of all ages. The association also includes various special projects, such as the Arab Sector Project, for improving the basketball level among girls and women in the Arab community, the Excellence Academy for Women at the Wingate Institute, and Excellence Centers across the country, for boys and girls.

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