Channel 4 Appoints Director Of Corporate Relations

Channel 4 has appointed Miranda Higham as Director of Corporate Relations.

In this newly created role, Miranda will be a member of the Executive Management Board and will report directly to Chief Executive Alex Mahon.

Miranda will promote and protect the Channel 4 brand and will have overall leadership of Corporate Relations for Channel 4. She will lead a strategic, aligned and proactive function bringing together Corporate Communications, Corporate Brand and Experience, Content Communications (Publicity), Internal Communications, and working alongside Policy & Public Affairs. Corporate Communications and Corporate Brand & Experience will report directly to Miranda. A dotted reporting line will be established from the Content Communications team. Internal Communications and Policy & Public Affairs will remain within the People and Strategy & Consumer Insight teams respectively.

Alex Mahon said: "I am delighted to welcome Miranda to Channel 4. She brings with her a wealth of experience and expertise, gained over nearly two decades working in senior leadership roles for some of the world’s most high profile consumer and media brands. I look forward to working with Miranda and have no doubt she will have a tremendous impact and will enjoy this new challenge in her very impressive career."

Miranda Higham said: "I am enormously excited to join such a trusted, purposeful and pioneering brand as Channel 4. I have long admired its energy and commitment to pushing boundaries, its passion for nurturing new voices, and its ability to reach and inspire diverse audiences. I feel especially privileged to join Alex and the team, to work with Channel 4’s collaborators and partners, and to have the opportunity to contribute to Channel 4’s storied history."

www.channel4.com