A+E Networks Appoints Precis Digital

A+E Networks EMEA has appointed Precis Digital as their performance media agency for the upcoming launch of their direct-to-consumer true-crime streaming service Crime+Investigation Play. 

Following a competitive pitch, the new partnership will see Precis manage paid performance media for the launch of Crime+Investigation Play, scaling growth of the new DTC product.  As part of their remit, Precis’ objective is to drive user acquisition while balancing the need to grow awareness of Crime+Investigation Play.

The launch of Crime+Investigation Play will enable true crime fans to watch their favourite programming anytime, anywhere. A+E Networks EMEA’s new direct-to-consumer platform will offer subscribers exclusive new UK and international commissions, plus access to Crime+Investigation®’s back catalogue of box sets of genre-defining franchises and curated collections, including Killer Britain with Dermot Murnaghan, Homicide Hunter and The First 48, plus agenda setting docu-series such as Secrets of Playboy and Surviving Jeffrey Epstein.

Kelli Peter, Vice President, Marketing & Communications at A+E Networks EMEA, commented on the announcement: "We're very excited to work with Precis Digital; they are an industry leading performance media agency with a data-driven, multi dimensional attribution and full funnel approach to performance marketing. We look forward to building momentum for Crime+Investigation Play together."

Jess Dickenson, Chief Operating Officer, Precis UK said: "We are delighted that A+E Networks EMEA has chosen Precis to launch their Crime+Investigation Play streaming offering. We’re looking forward to bringing the product to market with cutting-edge digital performance and awareness campaigns. The platform offers unique content and a fantastic experience, and we are excited to help it achieve the success it deserves." 

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