Charisma Group Selects FOR-A

Charisma Group is one of the largest and most successful production companies in the Middle East.

Its success meant that it needed to add studio capacity quickly. Last March they chose an end-to-end system from FOR-A.

Charisma has production capabilities across the Middle East, and works with international broadcasters like NBC Universal, Warner Brothers, ViacomCBS. As the COVID lockdown eased, the company needed to ramp up productions very quickly, and looked to expand.

It elected to build a new facility in the Kingdom of Saudi Arabia to cope with the unprecedented demand for entertainment and events. Since the studios had to go live quickly, and the project had limited manpower, Charisma needed a strong, trusted, local technology partner. Charisma brought in Ideas Concepts as a system integrator who has experience in fast-track project delivery.

"Internally we went through a detailed exercise to explore the best possible options," said Aiman Al-Ziyoud, CEO of Charisma Group. "The timescale was the most challenging factor we faced. Although we had numerous dealings with all the industry's top players, we opted for a solution from FOR-A."

The production system installed at the new Charisma facility includes the FOR-A HVS-2000 production switcher, MFR-3000 router, FA-9600 multi-purpose audio and video processor, ClassX dual channel graphics generator and InSight production servers. FOR-A also provided monitors and sync pulse generators from LEADER.

"Through detailed discussions with the Charisma team, we understood their clear vision of what they want to achieve now and how they will expand it in the future, including the prospect of scaling to 4k Ultra HD," said Khalid Sweidan, senior sales manager of FOR-A in the Middle East. "As a result, we were able to realise their vision with a system that guarantees efficiency, reliability, time savings and exceptional quality."

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