Athletes Unlimited Enhances Digital Storytelling With Blackbird

Blackbird has continued to increase its presence across the US sports sector with a brand new client.

Athletes Unlimited, a fast-growing network of next generation US sports leagues, has selected Blackbird to drive fast, flexible and efficient cloud native video workflows.

Making key decisions regarding how the leagues are run, professional athletes compete in innovative versions of their sports scoring points to move up and down leader boards with the ultimate aim of being crowned Athletes Unlimited Champion. Via a tiered membership program sports fans are able to enjoy live games, a broad library of great content and engage with their favourite players.

Athletes Unlimited will deploy Blackbird for high performance, scalable cloud native video editing of its sports content. Using browser-based Blackbird, the media operations team will have instant access to live and file-based content for the rapid editing, enriching and publishing of content to the Athletes Unlimited website, social channels and broadcast partners for fans to enjoy. Blackbird will enable remote production eliminating the need to travel to a facility or event and also remove the need to transit material back and forth from multiple local storage environments. Blackbird will be deployed within Athletes Unlimited's Amazon Web Services (AWS) infrastructure.

Athletes Unlimited CEO and Co-Founder, Jon Patricof, said: "We are thrilled to engage Blackbird and their suite of world class editing and video collaboration tools that will enhance our digital storytelling during our softball, volleyball and lacrosse leagues."

Blackbird CEO, Ian McDonough, added: "It's fantastic to be rolling Blackbird out to another US sports client. Athletes Unlimited will use Blackbird, the world's most advanced cloud editing platform, on a wide variety of sports in broadcast and digital workflows both live and file based. We are delighted to be a part of the monetisation and scaling of their sports leagues."

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