TAG Welcomes New Sales Director

TAG Video Systems has appointed industry veteran Winston Er as its new Sales Director, APAC.

Winston will utilise his extensive experience in APAC in the new role, managing sales activities in the region where he will actively meet with customers, prospects and partners to track market trends, analyse economic indicators and uncover regional priorities and requirements.

Prior to joining TAG, Er held several positions at Grass Valley in Singapore where he started as a Support Engineer in 2006 and rose to Sales Engineering Manager over a 15-year tenure. During his early career, Er worked as a cameraman, video editor, multimedia technologist and engineer.

Working with TAG's executive team and R&D department he will develop, execute and oversee marketing strategies and technical solutions aimed at building and maintaining local relationships, and increasing awareness of TAG's leadership status in advanced Probing, Monitoring and Multiviewing.

He will report to Adi Itzhaki, Vice President of Sales for EMEA & APAC.

"Winston brings with him a wealth of knowledge regarding the APAC region, its culture, business practices and technological requirements," said Itzhaki. "His engineering background and his sales skills are a rare and desirable combination. We have every confidence that he is the perfect candidate for this position and are delighted that he will be representing the company at BroadcastAsia this week. Please join me in welcoming Winston to our growing team."

"I'm excited to join TAG,  a growing and successful company that is in the right technical space at the right time," added Er. "The APAC region is an incredible market that will benefit tremendously from TAG's visionary solutions."

Winston is the fourth new team member to join TAG in the past month as it expands its global presence in response to significant growth in 2020 and 2021.

www.tagvs.com