Ross Launches The LUCID Platform

Ross has launched a significant new solution that changes the way virtual solutions are configured and control.

The LUCID platform replaces the previous UX solution from Ross as the primary configuration and control interface for all Ross virtual studio and augmented reality applications. Customers will immediately be struck by the brand-new user interface, and LUCID is the first Ross product to feature the new 'Aura' visual language that will be a key aspect of many future solutions from Ross. Highly dynamic and offering impressive new levels of flexibility, this new interface enables operators to design their own customized layouts, as well as save and recall layouts based on personal preference or production stage.

"This is a big step forward for Ross – we're taking direct market feedback and ensuring that the increased sophistication of our virtual solutions doesn’t translate into increased complexity for operators," noted Gideon Ferber, Director or Ross Virtual Solutions. "We have an impressive roadmap planned for virtual solutions, but every future development has to be underpinned by ease of use, speed of operation and flexibility. Making the move to this new LUCID platform now provides us with a more solid bedrock that we can develop on, and I know customers are going to find our ‘Aura’ look and feel highly dynamic and intuitive. We have already beta tested LUCID with a variety of different customers, and everyone has loved what they’ve seen. This is going to make our customers' lives much easier and open up a great deal of creative potential."

www.rossvideo.com