SDVI Appoints Tom Evans As General Manager, EMEA

SDVI has announced that Tom Evans has joined the company as general manager, EMEA.

This newly created role reflects the increase in demand for cloud-based supply chains in EMEA and is part of the company's long-term initiative to support significant industry transformation and growth across the region.

With its increased presence in EMEA, SDVI is well positioned to support media organisations' ongoing transformation to deliver more content to customers across a broad range of platforms. The SDVI Rally cloud-based media supply chain platform facilitates technical agility, enables significant operational efficiency gains, and provides a solid platform for future business growth.

"Over the past two decades, Tom has helped some of the media industry's biggest names —nationals and multinationals throughout Europe, Australasia, and the U.S. — to embrace new technologies and business models that drive greater efficiency and profitability," said SDVI CEO Lawrence Kaplan. "Tom is highly adept at finding unique solutions to complex operational and technology problems — experience that makes him a great fit for SDVI, particularly as we step up our commitment throughout Europe."

"Recent and ongoing SDVI Rally deployments in EMEA demonstrate a readiness and an appetite for media supply chain modernization," said Evans. "It's an exciting time to be bringing next-generation media supply chain management to the region, and the Rally platform addresses the many challenges and opportunities facing EMEA media organizations in today's competitive marketplace."

Evans has served in executive and advisory roles for leading media, entertainment, and telco companies, including A+E Networks, the BBC, BT, Cognizant, Disney, NBCUniversal, Sky and Telstra, helping them embrace new technologies and change.

He comes to SDVI from Baringa Partners, where he was director for the company's Technology, Media, and Telco (TMT) practice. While Evans earned his MBA at the University of Bath and today is based in the UK, he has lived and worked across EMEA, North America, and APAC.

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