Broadcast News
29/01/2020
Sound Designer Shines With NUGEN Audio
As a sound designer, mixer and supervisor, Scott Gershin takes pride in telling stories with sound.
Throughout his 30-year career, Gershin has worked on over 100 films and received industry awards and nominations for his work on films such as American Beauty, Pacific Rim, Shrek and The Book of Life. More recently, his expertise has expanded to the broadcast, streaming, video game and virtual reality (VR) sectors. As a longtime NUGEN Audio user, Gershin consistently finds himself relying on the company’s plug-in solutions for a multitude of applications.
"The most important consideration for audio tools and plug-ins is that they work transparently and do their job without adding coloration to the output," Gershin said. "Not only do the NUGEN Audio tools make my life easier, but they deliver output that sounds as close as possible to the original source materials. Plus, the reliability and quality of the tools are fantastic."
Among Gershin's NUGEN toolkit is the VisLM visual loudness meter, Halo Upmix/ Downmix 5.1/7.1 plug-in, LM-Correct loudness measurement and correction tool and ISL real-time True Peak limiter. All of which Gershin finds, "are a wonderful set of tools that help me understand what I am delivering with regards to volume and spatial information." Gershin also incorporates NUGEN's SigMod custom architecture plug-in – which features 12 signal process modules for easy modification – heavily into his workflow.
An important aspect of Gershin's role is ensuring that his content can be played back correctly via multiple mediums and still retain the creativity and expression that Gershin, his audio team and their clients work so hard to create.
"Where I find NUGEN shines is when we have to make deliverables to numerous formats for the same project," he explained. "Each playback medium presents its own set of challenges – whether it be a theater, a sound bar, headphones or speakers on the back of a tablet. Each provides a different viewing and listening experience, and we want to make sure our design and mixes translate correctly for each one. NUGEN's technologies help us create soundtracks that translate to an incredible listening experience."
In addition to designing and mixing for the intricacies of each method of content consumption, Gershin said that understanding the role that audio plays within a given project is also a key aspect to providing a good final project. "Whether it's dialogue, music, sound effects or something else, you want to create an emotional and immersive experience. One where they can shut the lights off and become absorbed within the story, leaving the viewers/listeners with a feeling of being lost in another place or time."
Having explored the quiet and loud, and everything in between, Gershin's expertise, passion and love of sound helps him find and utilize the solutions he needs to keep audiences sonically engaged. "I'm a storyteller that uses audio to help tell a story. I eat, live and breathe sound, and I love how it brings emotion to people’s psyche. There’s so much more to explore and finesse that I don’t know if I'll ever run out of possibilities – it really makes it fun to go to work every day. NUGEN technologies have allowed me to focus more on the creative side."
nugenaudio.com
Throughout his 30-year career, Gershin has worked on over 100 films and received industry awards and nominations for his work on films such as American Beauty, Pacific Rim, Shrek and The Book of Life. More recently, his expertise has expanded to the broadcast, streaming, video game and virtual reality (VR) sectors. As a longtime NUGEN Audio user, Gershin consistently finds himself relying on the company’s plug-in solutions for a multitude of applications.
"The most important consideration for audio tools and plug-ins is that they work transparently and do their job without adding coloration to the output," Gershin said. "Not only do the NUGEN Audio tools make my life easier, but they deliver output that sounds as close as possible to the original source materials. Plus, the reliability and quality of the tools are fantastic."
Among Gershin's NUGEN toolkit is the VisLM visual loudness meter, Halo Upmix/ Downmix 5.1/7.1 plug-in, LM-Correct loudness measurement and correction tool and ISL real-time True Peak limiter. All of which Gershin finds, "are a wonderful set of tools that help me understand what I am delivering with regards to volume and spatial information." Gershin also incorporates NUGEN's SigMod custom architecture plug-in – which features 12 signal process modules for easy modification – heavily into his workflow.
An important aspect of Gershin's role is ensuring that his content can be played back correctly via multiple mediums and still retain the creativity and expression that Gershin, his audio team and their clients work so hard to create.
"Where I find NUGEN shines is when we have to make deliverables to numerous formats for the same project," he explained. "Each playback medium presents its own set of challenges – whether it be a theater, a sound bar, headphones or speakers on the back of a tablet. Each provides a different viewing and listening experience, and we want to make sure our design and mixes translate correctly for each one. NUGEN's technologies help us create soundtracks that translate to an incredible listening experience."
In addition to designing and mixing for the intricacies of each method of content consumption, Gershin said that understanding the role that audio plays within a given project is also a key aspect to providing a good final project. "Whether it's dialogue, music, sound effects or something else, you want to create an emotional and immersive experience. One where they can shut the lights off and become absorbed within the story, leaving the viewers/listeners with a feeling of being lost in another place or time."
Having explored the quiet and loud, and everything in between, Gershin's expertise, passion and love of sound helps him find and utilize the solutions he needs to keep audiences sonically engaged. "I'm a storyteller that uses audio to help tell a story. I eat, live and breathe sound, and I love how it brings emotion to people’s psyche. There’s so much more to explore and finesse that I don’t know if I'll ever run out of possibilities – it really makes it fun to go to work every day. NUGEN technologies have allowed me to focus more on the creative side."
nugenaudio.com
Top Related Stories
Click here for the latest broadcast news stories.
26/04/2019
Marcelo Cyro Deploys NUGEN Audio's NUGEN Post Bundle
As a sound designer, re-recording mixer and partner at Panela Productions, Marcelo Cyro takes pride in telling stories with sound. When Cyro and his t
Marcelo Cyro Deploys NUGEN Audio's NUGEN Post Bundle
As a sound designer, re-recording mixer and partner at Panela Productions, Marcelo Cyro takes pride in telling stories with sound. When Cyro and his t
23/11/2017
Nugen Audio Provides Precision For Sound Designer Mark Henry Phillips
Mark Henry Phillips is a composer, sound designer and producer who has worked on a variety of podcasts, films, radio and TV shows. He trusts NUGEN Aud
Nugen Audio Provides Precision For Sound Designer Mark Henry Phillips
Mark Henry Phillips is a composer, sound designer and producer who has worked on a variety of podcasts, films, radio and TV shows. He trusts NUGEN Aud
15/06/2012
Sound Network To Distribute NUGEN Audio Products in U.K.
NUGEN Audio, creators of intuitive tools for audio professionals, has appointed Sound Network Ltd as the U.K. distributor for its products. Sound Netw
Sound Network To Distribute NUGEN Audio Products in U.K.
NUGEN Audio, creators of intuitive tools for audio professionals, has appointed Sound Network Ltd as the U.K. distributor for its products. Sound Netw
22/08/2024
Nugen Audio Celebrates 20th Anniversary
NUGEN Audio is celebrating 20 years of providing top-of-the-line audio editing plug-ins to audio professionals around the world. The Leeds, UK-based c
Nugen Audio Celebrates 20th Anniversary
NUGEN Audio is celebrating 20 years of providing top-of-the-line audio editing plug-ins to audio professionals around the world. The Leeds, UK-based c
14/11/2018
NUGEN Audio Unveils Audio Management Batch Processor Extension
NUGEN Audio has unveiled its new Audio Management Batch processor extension (AMB) that adds enterprise functionality to its modular software. To be sh
NUGEN Audio Unveils Audio Management Batch Processor Extension
NUGEN Audio has unveiled its new Audio Management Batch processor extension (AMB) that adds enterprise functionality to its modular software. To be sh
09/09/2016
NUGEN Audio Introduces AMB Audio Management Batch Processor
NUGEN Audio has launched its AMB Audio Management Batch processor, a suite of modular software that will expedite a range of audio management tasks. A
NUGEN Audio Introduces AMB Audio Management Batch Processor
NUGEN Audio has launched its AMB Audio Management Batch processor, a suite of modular software that will expedite a range of audio management tasks. A
22/05/2014
Sound Mixer Relies On Sound Devices' Digital Recorder For Audio Production
Veteran Sound Mixer Danny Michael, whose recent portfolio includes the high-profile feature films The Secret Life of Walter Mitty with Ben Stiller, Jo
Sound Mixer Relies On Sound Devices' Digital Recorder For Audio Production
Veteran Sound Mixer Danny Michael, whose recent portfolio includes the high-profile feature films The Secret Life of Walter Mitty with Ben Stiller, Jo
27/03/2013
Prism Sound Reveals Lyra Audio Interface At Prolight + Sound 2013
European studio producers, musicians and DJs will have their first opportunity to see Prism Sound’s new Lyra family of Audio Interfaces at this year’s
Prism Sound Reveals Lyra Audio Interface At Prolight + Sound 2013
European studio producers, musicians and DJs will have their first opportunity to see Prism Sound’s new Lyra family of Audio Interfaces at this year’s
11/11/2021
Vaudeville Sound Group Turns To NUGEN Audio
For 15 years, Vaudeville Sound Group has been serving London as a premier global post-production house for TV, film, broadcast, gaming and documentary
Vaudeville Sound Group Turns To NUGEN Audio
For 15 years, Vaudeville Sound Group has been serving London as a premier global post-production house for TV, film, broadcast, gaming and documentary
29/07/2021
NUGEN Audio's 'Focus Elements' Bundle Now Available
NUGEN Audio has announced the availability of its 'Focus Elements' plug-in bundle, which offers a collective of audio tools ideally suited for small/h
NUGEN Audio's 'Focus Elements' Bundle Now Available
NUGEN Audio has announced the availability of its 'Focus Elements' plug-in bundle, which offers a collective of audio tools ideally suited for small/h
09/07/2021
Bosnia's Studio Chelia Utilizes Complete NUGEN Audio Post Bundle
With a very small post-production industry in Bosnia, Mirza Tahirovic knew that he needed to travel beyond his country's borders to learn the intricac
Bosnia's Studio Chelia Utilizes Complete NUGEN Audio Post Bundle
With a very small post-production industry in Bosnia, Mirza Tahirovic knew that he needed to travel beyond his country's borders to learn the intricac
12/02/2020
Rafa Sardina Uses NUGEN Audio Plug-Ins On Wide Array Of Projects
Rafa Sardina, a 15-time GRAMMY® and Latin GRAMMY® winning producer/mixer/engineer, works on a wide array of projects for various platforms at his Fish
Rafa Sardina Uses NUGEN Audio Plug-Ins On Wide Array Of Projects
Rafa Sardina, a 15-time GRAMMY® and Latin GRAMMY® winning producer/mixer/engineer, works on a wide array of projects for various platforms at his Fish
14/01/2020
NUGEN Audio Announces SEQ-S Software Update
NUGEN Audio has announced the latest software release for its SEQ-S linear phase 'spline match and morph' EQ solution at the 2020 NAMM Show (Booth 141
NUGEN Audio Announces SEQ-S Software Update
NUGEN Audio has announced the latest software release for its SEQ-S linear phase 'spline match and morph' EQ solution at the 2020 NAMM Show (Booth 141
13/12/2019
NUGEN Audio Awarded Trademark In China
NUGEN Audio has announced that the brand has earned an official trademark in China, following a several months-long approvals process. The trademark w
NUGEN Audio Awarded Trademark In China
NUGEN Audio has announced that the brand has earned an official trademark in China, following a several months-long approvals process. The trademark w
20/11/2019
Alvin Wee Relies On NUGEN Audio's Producer Bundle And Halo Upmix Solutions
For as long as he could remember, Producer/mixer Alvin Wee loved music and film; and he was fortunate enough to cut his teeth working with composers a
Alvin Wee Relies On NUGEN Audio's Producer Bundle And Halo Upmix Solutions
For as long as he could remember, Producer/mixer Alvin Wee loved music and film; and he was fortunate enough to cut his teeth working with composers a