Prolight + Sound To Extend International Partnerships

Prolight + Sound is to further extend its international partnerships for its 25th jubilee edition, which will take place from 31 March to 3 April 2020 in Frankfurt am Main.

Accordingly, the trade fair will, for the first time, be working with IABM (International Association for Broadcast and Media Technology).

IABM will be supporting Prolight + Sound's complementary programme with a lecture series on innovative AV and radio applications. Some of the key areas of the content will include IP-based broadcasting technologies, interoperability between AV devices, the ever more complex landscape of competing standards and specifications, as well as general trends in media technology. In addition, IABM will advise the organisers of Prolight + Sound on sector-specific issues, will help with exhibitor and visitor acquisition and will also be represented with an exhibition stand in Hall 11.0.

"The shift towards AVoIP solutions and cloud-based workflows has engendered a considerable need for further professional development, even amongst experts, who have been in the business a long time. We are delighted to have on board a partner with IABM's expertise and excellent network links throughout the sector, so as to be able to give even greater coverage to innovations in the broadcasting and media technology segment at Prolight + Sound," said Mira Wölfel, Director of Prolight + Sound.

"As an international get-together for the entire event and media technology business, Prolight + Sound is of outstanding importance. We are looking forward to bring our industry knowledge to the event and to some interesting discussions with visitors at our exhibition stand," said Andreas Hilmer, Chair of the Board at IABM. "We are committed to supporting our members at major shows and events around the world, and Prolight + Sound is increasingly being supported by our members as professional video and audio becomes ever more widely adopted beyond its traditional broadcast application," added Peter White, CEO, IABM.

With this collaboration, Prolight + Sound will be building out its extensive range of topics and will, therefore, achieve a further step in its evolution towards becoming a rendezvous with a completely comprehensive range of products and services for all professionals in the entertainment technology industry. New to the event is a dedicated area in Hall 11.0, where IABM members and other interested companies can exhibit at a ready-made, turnkey stand at a specially reduced rate. On a lecture platform immediately next door, experts in their field will give talks on current issues in AV media technology. The programme items offered by IABM will be held here, too. The collaboration will also be supported by extensive marketing measures to further enhance the quality – and quantity – of the trade visitors from the AV media technology segment.

www.prolight-sound.com