Framestore CFC highlight the ‘Lynx Effect’

Framestore CFC has completed work on a series of commercials that provide a witty slant on the 'Lynx Effect' - the powerful influence that the mens' deodorant allegedly has on the opposite sex.
'Touch', currently airing on television and in cinemas, is the latest of these humorously wicked spots. Postproduction on 'Touch' was supervised by Framestore CFC's Head of Inferno, William Bartlett.
Directed by Daniel Kleinman for Large, and created by Bartle Bogle Hegarty, 'Touch' was shot on location in Cuba. The spot features a young man who finds himself in a sub-tropical railway waiting room. His arrival causes something of a stir, with the other people in the waiting room (mostly beautiful young women) finding his presence quite provocative, to say the least. From the unzipping of his bag, which causes a girl's boots to spontaneously unzip themselves, to the changing of a radio station, which has a distinctive effect on the nipples of another woman, our hero's every action has a parallel effect of a suggestive nature on the women around him.
During three days of post work at Framestore CFC, Bartlett added digital polish to the largely practical effects, including wire and crew removal from some of the shots. In addition, Senior TD Andy Boyd created an animated sweat droplet for a shot where our hero's finger traces a winding road on his map, causing a trickle of sweat on one of the women to follow an identical, unnatural path along her skin.
At the end of the spot the opening of a book causes a young woman's shirt to burst open, and a button from the shirt morphs into the lozenge on the side of the Lynx spray shown in the pack-shot.
This was animated in Flame by Bartlett.
(GB)