Shure And Mixcloud Announce Shure24

Shure and Mixcloud have announced the inaugural Shure24, a definitive list of creators pushing the limits of contemporary audio culture.

Four global leaders in audio handpicked the inaugural Shure24 list. Each are creative leaders at the forefront of their fields, ready to shine a spotlight on the emerging 2020 landscape and the people at the leading edge of sound production, sound design, live recording, audio journalism, and more. These curators include:

• Holly Herndon, critically acclaimed Berlin-based electronic composer and musician who has released records on RVNG Intl. and 4AD as well as holding a Ph.D. from Stanford’s Center for Computer Research (Instagram @holly_herndon | Twitter @hollyherndon)
• James Lavelle, UK-based trip-hop and streetwear icon and founder of the Mo' Wax label (Instagram @unkleofficial)
• Santigold, hailing from Philadelphia via NYC, is the mixtape innovator who pulled down pop’s genre boundaries (Instagram @Santigold|Twitter @Santigold)
• Yuri Suzuki, Japanese sound artist and designer, explores audio’s psychological effects with his installations and inventions (his OTOTO instrument was recently acquired for MOMA's permanent collection) (Instagram @yurisuzukilondon | Twitter @yurisuzuki)

"We created Shure24 not only to celebrate these individuals and their own accomplishments but to provide a platform that also serves as a global support network for the next generation of audio pioneers," said Paul Crognale, Senior Manager of Musician and Consumer Audio Marketing at Shure. "As a company of engineers, performers, artists, and fans, we understand the importance of a solid support system who can help aspiring creators achieve their goals."

All 24 nominees are eligible for the Audience Choice Awards. Starting today, the public is encouraged to support and vote for their fan favorite. The top four individuals with the most votes will receive a mentoring session with one of the curators and the opportunity to create a podcast detailing their personal story. Podcasts will be available on Mixcloud and 24.shure.com

Internet distribution and audio technology advances have liberated creativity in the sound-based arts like never before. From the invention of the podcast in the 2000s to the independent online radio station boom of the last decade, this technological big bang has freed sound creation and distribution, enriching lives with new sound experiences. There’s never been a better time to celebrate the emerging and disruptive creators who are shaping the sonic cultural landscape.

As an added appreciation, each artist listed in the Shure24 will receive a tailored package of cutting-edge Shure gear designed to empower and inspire future creative projects.

24.shure.com