The DPP Releases New Report

The DPP has announced the development of a proof of concept to demonstrate how component-based workflows using IMF (the Interoperable Master Format) can be applied to advertising use cases.

A new report, The Business Benefits of IMF for Advertising, has been released to DPP members to provide a business-level overview of the aims of the work, and a common set of working practices for the delivery of adverts using IMF.

DPP member companies taking part in this work have two key aims - to deliver greater operational efficiency in advertising, and to unlock new commercial opportunities.

This work aligns to the DPP's suite of IMF publications for programme content by using SMPTE TSP 2121-1 (IMF Application DPP ProRes) and SMPTE TSP 2121-4 (IMF Application Constraint DPP JPEG2000) as its foundation. Interoperability is at the heart of this initiative, enabling the development of automated supply chains compatible with both programming and advertising.

The proof of concept establishes how an IMF package can be exchanged internationally throughout the advertising ecosystem: from agency, to clearance bodies, to the distributor, through to broadcast transmission. The results of testing will be announced later this year.

The Business Benefits of IMF for Advertising document has been developed for potential implementers to start to understand how IMF could benefit their businesses through operational efficiencies, and to learn how shared, component-based workflows could drive yield.

www.thedpp.com