Britbox Announces Management Team

The management team behind the UK's newest streaming service, Britbox, has been announced.

Britbox is a joint vision from BBC and ITV for an original streaming service providing an unrivalled collection of British boxsets and original series, on demand, all in one place.

Reemah Sakaan has expanded her BritBox US and CA role to become Group Director SVOD - ITV and is responsible for leading the UK launch. Reemah reports to Kevin Lygo, ITV's Director of Television, who has overall commissioning responsibility for BritBox.

She will be joined by former Amazon Prime Video executive Amy Jones, who will overseeing commissions, acquisition and scheduling.

Amy Townsend will take on the Director of Consumer Marketing role following a stint as Marketing Director at NOW TV. Head of Product Lee Marshall who previously led product for ITV Hub will be responsible for the new service's product build.

Steve Waterman, also formerly from NOW TV, has taken the helm as Head of Research, Insight & Data, while ITV technology stalwart Thomas Thomas heads up Technology and Operations.

Tom Price is Director of Commercial and Financial Planning, bringing experience from the creation of BritBox US and as a Director of Cirkus, and Neill Torbit, former Lead Creative at Sky, completes the group as Creative Lead.

The BritBox venture and management team is supported by a dedicated executive team which is working to ensure the smooth launch of the service. 

Reemah Sakaan commented: "With a talented team of subscription, streaming and digital experts alongside the best of ITV and BBC's content expertise, we are looking forward to delivering the breakthrough launch of BritBox over the coming months; it truly is a service that brings the best of British creativity together."