SONGSEEKERS WILL NAME THAT TUNE

SO, you think you’ve got a big CD collection? Think again.
Songseekers talk to the people who are paid to change your mood through music – and boggle at the size of their stack.
To some, music is the food of love. To many people it would be the perfect job. Nick Oakes works for a company called Songseekers, which finds the right music for advertisements. He says: “It is certainly a very good job. People think I am taking the mick when I tell them what I do. They say, “So you just listen to CDs all day?” But there is a bit more to it than that.”
Oakes recently chose the music for a new Adidas advertisement. The brief was to pick a song that would go with an ad about Sunday league football and Oakes selected the 1979 hit by The Members, The Sound of the Suburbs.
“They wanted something very British that could be associated with football,” he says, “we thought that song encapsulated local Sunday football.”
(GB)