Broadcast News
15/08/2018
White Light And disguise To Introduce 'Mixed Reality Tech Lab' At IBC
White Light and disguise have collaborated to produce a fully immersive production environment, 'Mixed Reality Tech Lab', which will be revealed in the Future Zone of IBC 2018.
Powered by the disguise media platform, the Lab will showcase the latest developments in workflows for live broadcast.
Situated on stand 8.F40, White Light will use the Tech Lab to demonstrate the results of the company's ground-breaking R&D and the benefits for creating flexible small production spaces. There will also be discussions around how the industry can effectively adopt augmented, virtual and mixed reality workflows. Utilising content by Malfmedia, the Lab will feature Mo-Sys StarTracker technology fitted to live cameras, feeding their positional data into the disguise media server and allowing content in the LED walls to be generated to the camera's perspective. Notch will be running natively on the disguise media server to show how live generative content can be used as a video 'source' to create scalable content in real-time which can react to the environment and studio lighting.
The platform will also feature experts from White Light who have delivered complex live broadcasts such as the Discovery Eurosport Cube and ITV Sports studios at the FIFA World Cup in Russia.
Andy Hook, White Light's Technical Solutions Director, said: "The Future Zone presentation provides an opportunity for visitors to gain hands-on experience with some of the ground-breaking solutions we've already implemented and discuss how the boundaries of technology can continue to be pushed."
As the key platform provider, disguise sits at the core of the workflow and allows all elements of the digital canvas including set, displays, lighting and cameras, to be visualised and tracked in 3D space. The Lab will also showcase how the content on the digital canvas can be dynamically updated and remove boundaries between traditional virtual and augmented graphic technologies when using the media server platform.
Ash Nehru, founder of disguise, added: "At disguise our goal is to work closely with successful and visionary practitioners, such as White Light, to help develop the next generation of immersive experiences. We're coming from the live entertainment industry, which gives us a fresh approach to the challenges of the broadcast environment; we're really excited by the potential of these new technologies to create ever more compelling is experiences."
www.whitelight.ltd.uk
www.disguise.one
Powered by the disguise media platform, the Lab will showcase the latest developments in workflows for live broadcast.
Situated on stand 8.F40, White Light will use the Tech Lab to demonstrate the results of the company's ground-breaking R&D and the benefits for creating flexible small production spaces. There will also be discussions around how the industry can effectively adopt augmented, virtual and mixed reality workflows. Utilising content by Malfmedia, the Lab will feature Mo-Sys StarTracker technology fitted to live cameras, feeding their positional data into the disguise media server and allowing content in the LED walls to be generated to the camera's perspective. Notch will be running natively on the disguise media server to show how live generative content can be used as a video 'source' to create scalable content in real-time which can react to the environment and studio lighting.
The platform will also feature experts from White Light who have delivered complex live broadcasts such as the Discovery Eurosport Cube and ITV Sports studios at the FIFA World Cup in Russia.
Andy Hook, White Light's Technical Solutions Director, said: "The Future Zone presentation provides an opportunity for visitors to gain hands-on experience with some of the ground-breaking solutions we've already implemented and discuss how the boundaries of technology can continue to be pushed."
As the key platform provider, disguise sits at the core of the workflow and allows all elements of the digital canvas including set, displays, lighting and cameras, to be visualised and tracked in 3D space. The Lab will also showcase how the content on the digital canvas can be dynamically updated and remove boundaries between traditional virtual and augmented graphic technologies when using the media server platform.
Ash Nehru, founder of disguise, added: "At disguise our goal is to work closely with successful and visionary practitioners, such as White Light, to help develop the next generation of immersive experiences. We're coming from the live entertainment industry, which gives us a fresh approach to the challenges of the broadcast environment; we're really excited by the potential of these new technologies to create ever more compelling is experiences."
www.whitelight.ltd.uk
www.disguise.one
Useful Links
Top Related Stories
Click here for the latest broadcast news stories.
28/05/2019
disguise And White Light To Display 'SmartStage'
disguise and White Light have teamed up to showcase the ground-breaking 'SmartStage' powered by the award-winning disguise xR (Extended Reality) platf
disguise And White Light To Display 'SmartStage'
disguise and White Light have teamed up to showcase the ground-breaking 'SmartStage' powered by the award-winning disguise xR (Extended Reality) platf
19/09/2018
White Light & Discovery 'Eurosport Cube' Scoops IBC Innovation Award
White Light and Discovery's 'Eurosport cube' project has been awarded the IBC Innovation Award 2018 for Content Creation. The cube is an immersive, mi
White Light & Discovery 'Eurosport Cube' Scoops IBC Innovation Award
White Light and Discovery's 'Eurosport cube' project has been awarded the IBC Innovation Award 2018 for Content Creation. The cube is an immersive, mi
31/07/2012
Viper Arrives At White Light
Viper, the new high-performance moving light from Martin Professional, has arrived at entertainment lighting specialist White Light, and is available
Viper Arrives At White Light
Viper, the new high-performance moving light from Martin Professional, has arrived at entertainment lighting specialist White Light, and is available
21/09/2022
disguise Launches Cloud Solution
disguise has launched disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. Available on a free starter p
disguise Launches Cloud Solution
disguise has launched disguise Cloud – a new suite of cloud-ready applications for the media and entertainment industry. Available on a free starter p
03/09/2019
disguise To Showcase Range Of Software And Hardware At IBC 2019
disguise will present their solutions and deliver spectacular live visual experiences at IBC 2019. disguise will showcase their award-winning range of
disguise To Showcase Range Of Software And Hardware At IBC 2019
disguise will present their solutions and deliver spectacular live visual experiences at IBC 2019. disguise will showcase their award-winning range of
29/11/2022
disguise Re-Engineers Its Learning Program
disguise has re-engineered its learning program to a new offering named disguise Learn. disguise Learn's new in-classroom and online courses provide a
disguise Re-Engineers Its Learning Program
disguise has re-engineered its learning program to a new offering named disguise Learn. disguise Learn's new in-classroom and online courses provide a
21/11/2019
disguise Teams Up With Evolve Media Group
disguise has partnered with Evolve Media Group as the latest Rental and Sales Partner in the US for disguise solutions. Evolve is a technology-focused
disguise Teams Up With Evolve Media Group
disguise has partnered with Evolve Media Group as the latest Rental and Sales Partner in the US for disguise solutions. Evolve is a technology-focused
30/03/2016
Something Slightly Different – Sunlight
I don't know about the rest of you, but everyone here at Pixipixel is well and truly over winter. Short cold and dull days are not exactly the stuff o
Something Slightly Different – Sunlight
I don't know about the rest of you, but everyone here at Pixipixel is well and truly over winter. Short cold and dull days are not exactly the stuff o
03/06/2019
SACO Technologies Selects disguise Production Toolkit
SACO Technologies was tasked with designing a permanently mounted system capable of delivering high-resolution video capabilities. They selected the d
SACO Technologies Selects disguise Production Toolkit
SACO Technologies was tasked with designing a permanently mounted system capable of delivering high-resolution video capabilities. They selected the d
20/08/2021
disguise Collaborates With Epic Games
Epic Games has just dropped its latest software release, Unreal Engine 4.27, and disguise users will be among the first to take advantage. disguise wo
disguise Collaborates With Epic Games
Epic Games has just dropped its latest software release, Unreal Engine 4.27, and disguise users will be among the first to take advantage. disguise wo
28/04/2023
disguise Integrates With ZeroSpace's SpoutBridge
disguise has announced integration with ZeroSpace's SpoutBridge, a tool that bridges the Spout technology with disguise RenderStream to facilitate pro
disguise Integrates With ZeroSpace's SpoutBridge
disguise has announced integration with ZeroSpace's SpoutBridge, a tool that bridges the Spout technology with disguise RenderStream to facilitate pro
24/10/2022
disguise Teams Up With Fuse
disguise is partnering with trusted event production company Fuse Technical Group (Fuse) to streamline its existing solutions and workshop and test ne
disguise Teams Up With Fuse
disguise is partnering with trusted event production company Fuse Technical Group (Fuse) to streamline its existing solutions and workshop and test ne
06/07/2021
State-Of-The-Art Extended Reality Stage Opens In LA
A new and improved stage for Extended Reality (xR) production has been opened by disguise at its Los Angeles office. The xR stage features the latest
State-Of-The-Art Extended Reality Stage Opens In LA
A new and improved stage for Extended Reality (xR) production has been opened by disguise at its Los Angeles office. The xR stage features the latest
12/09/2011
'White Space' Technology Set To Go Live In UK
Among the many talking points at IBC will be news of plans for the introduction of White Space technology in the UK - the first country in Europe to d
'White Space' Technology Set To Go Live In UK
Among the many talking points at IBC will be news of plans for the introduction of White Space technology in the UK - the first country in Europe to d
25/01/2023
disguise Releases Latest Version Of Designer
disguise has released the latest version of Designer, its pioneering software for testing, editing, and controlling real-time graphics. Whether it's f
disguise Releases Latest Version Of Designer
disguise has released the latest version of Designer, its pioneering software for testing, editing, and controlling real-time graphics. Whether it's f