IBC Content Everywhere Hub To Feature 10 Expert Panel Discussions

IBC2018 has announced its Content Everywhere Hub for the upcoming show, featuring 10 expert panel discussions and 34 product demos.

Located in Hall 14, it combines a high-quality exhibition with the Hub programme, designed to help visitors learn and experience how innovative new technologies are expanding the opportunities arising from the exponential growth of content consumption online.

Approximately 10 panel discussions will draw together a range of perspectives and expertise on key issues including the implications for the digital media sector of high profile emerging technologies such as 5G, Edge computing and blockchain. Other topics covered will include how to successfully grow an OTT service, how artificial intelligence and machine learning are impacting content creation, OTT distribution and monetisation, new business models and innovations in programmatic advertising, as well as the convergence of broadcast and telecoms.
 
There will also be 34 product demonstrations covering the entire OTT distribution chain, including online video platforms, transcoding and streaming solutions, content security options and monetisation techniques. Speakers will include experts from small start-ups to some of the biggest names in technology including Google, Alibaba, CSGi, Telia, Ooyala and Roku.
 
With viewers wishing to take greater control over their viewing habits, over-the-top distribution is becoming more and more critical to the electronic media eco-system. Offering consumers 'content everywhere' and catch-up services are now essential requirements for many broadcasters to complement traditional distribution, as well as telcos wanting to add video to their portfolios or independent content creators or brands wishing to go direct-to-consumer. The ability to deliver content 'over the top' across broadband networks has also opened the door for new players to establish their own direct relationships with new audiences. IBC Content Everywhere will bring together technology companies and service providers who are at the heart of this revolution.

The Content Everywhere Hub can be found at the 2018 IBC Show at the RAI in Amsterdam, from 13-18 September.

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