Broadcast News

Bookmark and Share
27/04/2018

Google Cloud Announced As New Athera Partner

News Image
Google Cloud Platform has been revealed by Foundry as the brand new partner for visual effects cloud service Athera.

Athera, known as Project Elara in its beta stage, is tipped to transform visual effects (VFX) workflows.

Craig Rodgerson, Chief Executive Officer at Foundry, added: "The partnership with Google has enabled us to build an industry-leading tool in cloud technology. Google Cloud’s capabilities provide Foundry with the infrastructure needed to scale up Athera and realise our goal of providing an end-to-end cloud services solution for VFX studios everywhere."

Athera will be hosted on Google Cloud Platform, incorporating Google's unrivalled GPU, networking and storage capabilities. It enables VFX studios and freelancers to move their entire pipeline into the cloud. Athera centralises storage, creative tools and pipeline in one place, giving users on-demand and flexible access to their preferred industry tools, including the Nuke family, Katana, Modo, Mari, Cara VR, V-Ray, Houdini and Blender.

Jon Wadelton, Chief Technology Officer at Foundry, commented: "Many of our customers have shared their enthusiasm about how cloud technology can transform their workflows. Working alongside Google Cloud, we will be able to open up new doors for studios and freelancers to access industry leading tools from any location, on flexible terms which are better suited to the ebb and flow of their business needs."

Adam Massey, Director of Strategic Technology Partners at Google Cloud, said: "We are excited to be partnering with Foundry on the development of Athera. We are looking forward to seeing how Foundry’s capabilities can open up new opportunities for the VFX industry."

www.foundry.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

11/12/2024
K+ Deploys Broadpeak's SSAI Technology
VSTV, also known as K+, is using Broadpeak's server-side ad insertion (SSAI) technology to monetise its live channels and new AVOD service. The person
10/12/2024
Mediacorp Selects Lawo's Advanced IP Broadcast Technology
Mediacorp, Singapore's largest media conglomerate, has selected Lawo's advanced IP broadcast technology for its alternative broadcast centre (BBTC), r
03/12/2024
Brompton Technology Welcomes THOR AV as Blue Partner
Brompton Technology, the global leader in LED video processing, is thrilled to welcome THOR AV to its Panel Manufacturer Partner Programme as a Blue P
28/11/2024
Lifted Entertainment Expands Use Of Hitomi's MatchBox Technology
Hitomi Broadcast has announced that Lifted Entertainment, one of the world’s leading creators and producers of unscripted formats, is expanding its us
12/12/2024
Alfalite Launches New MATIX AlfaCOB & AlfaMIP Technology
Alfalite has launched its new MATIX AlfaCOB & AlfaMIP technology for high-resolution and high-brightness applications during its 2024 Partner Meeting.
10/12/2024
EMG / Gravity Media Australia Delivers All 4 One
EMG / Gravity Media has detailed its Australian collaboration with the New South Wales Department of Education in a broadcast technology and televisio
10/12/2024
Virscient Teams Up With CME Pro
Virscient has partnered with CME Pro, the creator of wireless MIDI (WIDI) for electronic music creators, in a collaboration that will launch the first
21/03/2023
Tedial Joins Google Cloud Partner Advantage Program
Tedial has joined the Google Cloud Partner Advantage program as a technology partner giving organisations easy access to different media & entertainme
12/10/2021
ATEME Joins The Google Cloud Partner Advantage Program
ATEME has joined the Google Cloud Partner Advantage Program. By joining the Google Cloud Partner Advantage Program, ATEME will empower the tools and t
24/10/2023
Zixi Builds On Existing Alliance With Google Cloud
Zixi is building on its existing alliance with Google Cloud. Through this expanded alliance, companies in the media, telecommunications and entertainm
13/07/2022
Deutsche Telekom And Google Cloud Announce New Partnership
Deutsche Telekom and Google Cloud have announced a new expanded partnership to define a joint roadmap for the telecommunications industry bringing the
08/06/2018
The Crucial Values Of A Cloud Native Architecture
After an NAB that was riddled with cloud native technology, and people saw the huge merits of micro services plus the massive potential of AI, it was
20/06/2023
XL8 Announces Selection For Google For Startups Cloud Program
XL8 has announced its selection for the prestigious Google for Startups Cloud Program. This partnership with Google represents a significant milestone
12/11/2021
Interra Systems Joins The Google Cloud Partner Advantage Program
Interra Systems has joined the Google Cloud Partner Advantage Program. Interra Systems' industry-leading QC and monitoring software, including BATON,
26/01/2024
Cobalt Iron Earns Another New Patent
Cobalt Iron has earned another new patent, this time on its technology for data locality-based brokering of cloud computing operations. Patent No. 118