dataxu Unveils New Solution For Media Companies

dataxu has unveiled its brand new solution, TotalTV, that allows media companies to offer audience-based targeting, and unify disparate distribution channels and contribution channels.

The new solution allows media companies to enhance their high-quality video with advanced audience analysis and automation. It enables broadcasters, programmers and distributors to fully engage audiences.

It offers premium media sellers a selection of benefits, including: enabling advanced audience targeting with global frequency controls for owned-and-operated content as well as third-party content across all delivery platforms and devices; predicting avails/reach for any combination of inventory and audience; and unified GRP and TRP reporting and other post-campaign analytics across all channels.

"At Sky, we've long seen the value of incorporating new technologies into our stack, from both a media selling and media delivery capability," said Jamie West, Deputy Managing Director Sky Media UK & Group Director of Advanced Advertising Sky PLC. "TV advertisers want to invest in high quality, curated TV content, but also realize the benefits of digital targeting and scale. Over the last two years, Sky has been using dataxu's TotalTV solution to deliver our TV advertisers hundreds of video ad campaigns with advanced audiences. This is the future of TV."

The offering is powered by OneView™, dataxu's cross-channel identity and data management platform. With TotalTV, the power of OneView is made accessible to media sellers across a variety of use cases.

"TV owners and distributors are facing a once-in-a-lifetime opportunity. While consumer access fragmentation is a challenge to business as usual, there's a huge opportunity to harness data analytics technology to transform TV," said Sandro Catanzaro, Chief Innovation Officer and co-founder, dataxu. "We are leveraging more than 10 years of experience and the most advanced real-time graph technology to provide a scalable solution to the TV advertising market."

www.dataxu.com