Cineplexx Group Austria And RealD Continue Partnership

Cineplex Group Austria and RealD have announced the continuation of their long term partnership to bring RealD 3D equipment, 3D glasses and Ultimate Screens to all Cineplexx territories.

The territories currently include Austria, Italy, Slovenia, Croatia, Serbia, Macedonia, Bosnia & Herzegovina, Montenegro, Albania, Kosovo & Greece.

Cineplexx will be the first cinema operator in its region to install as many as 10 Ultimate Screens, exclusively developed by RealD, in their premium sites. Cineplexx is operating nearly 50 sites and more than 300 screens currently.

New sites will open in Tirana/Albania, Novi Sad/Serbia and Tulln/Austria.

Christian Langhammer, CEO/Owner of Cineplexx, said: "Cineplexx is proud to continue our successful relationship with RealD in all our territories for many years. It has always been our goal to create the best possible 3D experience for our consumers and we can't think of a better partner than RealD to present 3D movies with the best quality in our cinemas. The Ultimate Screen adds significantly to the consumer experience in 2D and 3D. Movies like 'Avengers: Infinity War', the upcoming 'Solo: A Star Wars Story' or family entertainment like Pixar's 'Incredibles 2' or 'Jurassic World: Fallen Kingdom' are made to be seen in 3D and even more on an Ultimate Screen.

"Adding the Ultimate Screen installations once again demonstrates our belief in technological innovation : to maintain our market leadership, to constantly improve our customer's experience and compete successfully with entertainment choices outside the cinema channel."

Roger Harris, Managing Director RealD (Europe/Middle East/Africa/Russia), added:
 "RealD is very happy to extend our long-term deal with Cineplexx for six more years. Cineplexx has always been at the forefront of investing in technical innovation as demonstrated by the instalment of ten Ultimate Screens. It is our common goal to offer the finest 3D experience to the consumer and together we will continue to enhance not only our technical improvements such as Ultimate Screen, but will also identify common marketing opportunities with Cineplexx to strengthen the 3D markets in all territories even further."