Phenix And Garland Join Forces

Phenix and Garland have joined forces, with Phenix's solutions now to be made available by Garland for its UK and Ireland customers.

The solutions are designed to significantly reduce the lag experienced when streaming live video.

"One of the biggest problems facing those streaming live video is the lag faced by viewers," said Jed Corenthal, Chief Marketing Officer for Phenix. "Technically, that lag time is known as latency, and it's made worse when a lot of people are watching an event online and when internet connections are poor. This can lead to many seconds or even minutes of delay. According to recent research, latency is the major culprit behind why 40% of US sports fans surveyed said they don't plan to view live streams at all in 2018."

Phenix developed its platform to support a real-time streaming solution that can deliver both speed and scale. It provides high-quality video with less than half a second of end-to-end latency, which means that an unlimited number of concurrent users can experience the same event streamed live and in sync without adding literacy.

The technology's networking protocols optimise for smooth video experiences on all connections ranging from broadband and fibre to 3G and 4G mobile networks. The Phenix team spent nearly two decades researching live streaming and peer-to-peer video streaming algorithms to create the world's leading real-time video streaming platform.

"One of our newest features, which will be available to our clients later in 2018, is something we call peer-assisted delivery. The technology works like a GPS system for drivers trying to find the fastest way through a maze of traffic," explained Mr Corenthal. "The algorithms find the fastest way around internet congestion. The content will never be delivered just through peers, it will always be split between servers and peers, which will further enhance the quality of the video."
 
"An added benefit is that by grouping people together, our customers can decrease their operating bandwidth costs by up to 80%," said Lorna Garrett, Commercial Director at Garland. "Phenix is built for industries where lag time isn't an option, including: sports, social media, news, webinars, gaming, auctions, and more. Making it available to our customers in the UK and Ireland is our priority."
 
"We're pleased to be joining forces with Garland," said Mr Corenthal. "As the leading provider of digital video solutions in Europe, Garland have the expertise to take this solution to those who've been searching for something of this magnitude."
 
"Consumers everywhere want to watch content as it happens, and they don't want that experience spoiled in any way. We've found a way to put the true meaning into 'real-time' video."

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