Keith Underwood Announced As Guest Chair At IBC2018

Keith Underwood, Director of Strategy and Technology at Channel 4, has been announced as Guest Chair of the Conference for IBC2018.

The position involves acting as the figurehead and brand ambassador for IBC, setting the vision for the programme and increasing awareness and engagement with IBC across both traditional and converging media markets.

Mr Underwood is the Channel 4 Executive Committee member responsible for strategy and corporate development, broadcast operations, content management, corporate systems and the development of Channel 4's digital products. His achievements at the public broadcaster include the launch of All 4, Channel 4's award-winning video on demand service that replaced 4oD in 2015.

"The media industry is experiencing profound shifts in consumer behaviour, competitive dynamics, and technological innovation," he said. "Relentless disruption of established business models presents new opportunities and challenges for players across the value chain. In this context, I am excited to help bring together a broad and diverse range of contributors at IBC who will share practical learnings of how best to harness the power of disruptive forces."