Andrew Shulkind To Present SMPTE 2017 Keynote

Andrew Shulkind is to present the keynote at SMPTE 2017 next month, it has been announced.

A co-founder of HeadcaseVR and an expert on virtual reality, augmented reality, and mixed reality content capture and creation, Shulkind will share his experiences in developing and using the latest immersive media technologies and techniques in his keynote, 'The Immersive Future: Broaden Your Horizons'.

His keynote will provide attendees with perspective on the impending media disruption, which promises exponential growth in everything from field-of-view to storage requirements, compression demands to distribution networks. Attendees will gain a clearer sense of what immersive content is, and what we can gain from shaping its successful implementation.

"Long known for his artistry with visual effects and lighting, Andrew has more recently turned his natural ease with innovative technologies toward the field of VR, AR, and mixed reality," said Richard Welsh, SMPTE Education VP and CEO of Sundog Media Toolkit. "In addition to shooting some of the earliest and most inventive VR projects, Andrew has worked with top advertisers, brands, and studios – as well as the U.S. military – to develop and implement VR and mixed-reality projects, and also to design and test innovative new capture systems and technologies. His keynote address will bring a fresh perspective to SMPTE 2017 on the state of immersive technology and its application in creating uniquely engaging content."

"Capturing and delivering content in 360 degrees is expanding the window that has framed our previous entertainment experiences. This ultimate field of view is the next natural step in a progression of immersive storytelling that is meant to maximize viewer engagement," added Andrew Shulkind. "The challenges and advantages of capturing immersive elements are evolving for this kind of experiential delivery, and how the art form of traditional content coexists and overlaps with interactivity, artificial intelligence, and gamification of entertainment. We now have the opportunity and responsibility to sustain the quality of narrative legacy and premium human craft of the best television, advertising, and movies of our past in the interactive, data-driven future."

Shulkind's keynote will be among dozens of presentations offered by experts over the course of SMPTE 2017, which takes place at the Hollywood & Highland Center in Los Angeles between 23 – 26 October.

The event will also feature an Oktoberfest reception, Trick-or-Treat Spooktacular cocktail reception, Broadcast Beat's SMPTE 2017 Live! Studio, and special events culminating with the SMPTE Annual Awards Gala at the Loews Hollywood Hotel's Hollywood Ballroom on Thursday, 26 October.

Further information regarding SMPTE 2017 can be found here.

Image: Andrew Shulkind, SMPTE 2017 Keynote Speaker.

www.smpte.org

(JP/MH)