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BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
09/12/2003
Germany's Premiere adopt Macrovision
Macrovision are to provide Premiere Fernsehen GmbH & Co. (Premiere), Germany's primary pay-TV operator, with video copy protection on all their pay-per-view movie channels.
Premiere's pay-per-view offerings, shown on Premiere Direkt, include exclusive films that subscribers can order around the clock on a once-off basis, with Hollywood blockbusters shown up to 18 months prior to their free-TV screening. Subscribers can choose among some 30 films a month on three different channels. In choosing Macrovision, Premiere has followed recommendations of the licensing movie companies to protect their intellectual property. The scale of this multi-year contract represents a major step forward for Macrovision in the European TV market.
Speaking on behalf of Macrovision, Martin Brooker, Director of EMEA Sales said: "We are delighted that we have been able to win one of Europe's major TV Broadcasters. The multi-year agreement reflects a major commitment from both parties to work together as this dynamic market sector grows."
(GB)
Premiere's pay-per-view offerings, shown on Premiere Direkt, include exclusive films that subscribers can order around the clock on a once-off basis, with Hollywood blockbusters shown up to 18 months prior to their free-TV screening. Subscribers can choose among some 30 films a month on three different channels. In choosing Macrovision, Premiere has followed recommendations of the licensing movie companies to protect their intellectual property. The scale of this multi-year contract represents a major step forward for Macrovision in the European TV market.
Speaking on behalf of Macrovision, Martin Brooker, Director of EMEA Sales said: "We are delighted that we have been able to win one of Europe's major TV Broadcasters. The multi-year agreement reflects a major commitment from both parties to work together as this dynamic market sector grows."
(GB)
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