Cisco Collaborates With Eastlink To Power TV Streaming App

Global technology leader Cisco has collaborated with Eastlink to power the company's new 'Eastlink Stream' App in Canada.

The on-demand TV programming streaming app utilises Cisco Infinite Video Platform, a cloud services platform for operators and broadcasters to process, secure, distribute and monetize video on any consumer device.

Cisco is offering the solution to Eastlink as a service (SaaS) in a secure manner powered from the cloud and supporting video streaming that operates with a simple user interface across devices. In addition, Infinite Video Platfrom uses Cisco VideoGuard Everywhere (VGE) that will protect the video distribution to iOS, Android, PC and Mac devices.

Unique features of the Eastlink Stream App for customers include:

• Surfing the app via a simple swipe to see what’s on – while still watching their current program

• Search and discover content by network, show title, genre, etc. – all within the app

• Search for a show on Live TV or the hundreds of titles in the On Demand library

• Leave the app and return to the same show they were watching

• Watch most popular channels Live and On Demand, from anywhere in Canada.

Lee Bragg, CEO of Eastlink, said: "We asked our customers what they wanted in a TV streaming service, and what consistently came up was the need to get back to simple TV.

"Our teams worked closely with Cisco to map out a cloud video solution we could launch new services from quickly, powered by an easy-to-use app for customers of all ages, that can take them to what they want to see with a few swipes."

Conrad Clemson, Senior Vice President and General Manager, Service Provider Video Software, Cisco, added: "With the launch of Eastlink Stream, we are showcasing how Infinite Video Platform can take all the complex parts of managing and delivering video, and make them better, simpler ,faster and secure.

"Eastlink customers get to take advantage of one optimized TV platform that synchs with all devices, offering uncompromising security and the entertainment experience they asked for."

www.cisco.com

(LM)