Macromedia to Acquire eHelp

Macromedia have entered a definitive merger agreement to acquire San Diego-based eHelp Corporation, the market leader in help authoring.
eHelp's flagship offerings include RoboHelp, the industry-standard help authoring tool and RoboDemo, the leading Flash-based software demonstration product. By combining these solutions with the Macromedia authoring family and with business solutions such as Macromedia Breeze, developers will be able to seamlessly create and deliver the rich user assistance and tutorial content that are integral to great digital experiences. eHelp has a solid 12-year track record with good consistency in revenue growth and profit.
The transaction is valued at approximately $65 million. Under the terms of the definitive merger agreement unanimously approved by each company's board of directors, Macromedia will acquire eHelp.
"eHelp defined the help authoring space with RoboHelp and is now ushering in a new generation of demonstration software with RoboDemo. We look forward to nurturing eHelp's thriving business and continuing this tradition of innovation," said Rob Burgess, chairman and CEO, Macromedia. "Together, Macromedia and eHelp are uniquely positioned to make rich applications even more effective by enabling developers to seamlessly integrate Flash-based help and tutorials into their digital experiences."
(GB)