Rotolight ANOVA PRO Available To Pre-Order

Rotolight has announced its ANOVA PRO LED studio/location light is now available to pre-order.

Shipping June 2016, the ANOVA PRO is 10% lighter, comes with a new Flash Sync Trigger input, redesigned electronics and 25% more LEDs. It is up to 43% brighter, with high speed sync flash capability, no recharge time and gorgeous soft light output. It includes four innovations; CineSFX, Flash Sync, True Aperture Dimming, and Designer Fade.

CineSFX provides a range of customizable Lighting FX (CineSFX) for television/production/feature film applications on set or location, such as Strobe, Lightning, Fire, Cycle, Throb, Police, TV, Spin, Weld, Spark, Film, Neon and Gunshot. It includes wired remote trigger functionality and wireless control (WiFi models only), along with rolling shutter compensation. CineSFX eliminates the need for legacy 'flicker box' workflows, saving significant time and cost to achieve powerful lighting FX.

Flash Sync and remote triggering allows Anova Pro to be integrated into a traditional photography workflow, whilst providing a hyper-accurate modelling light, along with control of flash power/duration colour temperature and offset, combining the advantages the best of both legacy strobe technology and continuous 'shoot what you see' light output.

True Aperture Dimming calculates and displays the correct aperture (F-Stop) for your subject at a given distance, revolutionizing your work flow by eliminating the need for metering. Alternatively, dynamically adjust your brightness level, to work at your desired aperture (F-Stop).

Designer Fade provides custom fade up/fade down interview/production effects for DSLR videographers and creative cinematographers, reducing time required in post production.

Anova Pro's Bi-Colour LED system with AccuColour LED Phosphor technology delivers exceptional colour rendering (CRI:96+), and powerful output (up to 6545 Lux at 3 feet), whilst using 94% less energy than a standard tungsten bulb. Now featuring dual controls for fast, tunable colour and brightness control, along with an accurate colour temperature display (CCT), DMX and V-Lock battery operation as standard. WiFi operation will also be available using the optional ANOVA 'AIR' WiFi module (Available Q4).

It delivers unparalleled versatility, superior colour rendering and soft light output and is ideal for cinematographers, videographers and photographers alike. It is available in either Bi-Colour (6300K-3150K) 'STANDARD' 50 beam angle (for greater straight line output), 110 'ULTRAWIDE' (for soft-fill, flood or Chromakey) or fixed colour 5600K. Optional WiFi models available separately.

In addition, Rotolight's award-winning Magic Eye iPhone/iPad App for the ANOVA PRO LED Floodlight, provides a simple user interface and advanced feature set that enables wireless remote control and triggering of CineSFX modes, as well as real time brightness, colour temperature and system settings of ANOVA PRO and third party DMX light sources. Available separately from the app store Q4 2016 (WiFi models only).

The Guild of Television Cameramen have recognized ANOVA with its prestigious 'Seal Of Approval' award, and it is the first time in its history that it has been given to a lighting manufacturer. The organisation said: "Genuinely innovative design and excellent TLCI results... ANOVA is amongst the best on the market."

Jason Lanier, Sony Artisan of Imagery and Rotolight Ambassador had the opportunity to test the lights following their announcement at NAB 2016 in Las Vegas. He said of the product: "What the Anova Pro does is give photographers the ability to take one light and accomplish pretty much anything."

The ANOVA PRO is shipping June 2016 and is available from just £999 (ex VAT).

Rotolight, based at Pinewood Studios in the UK, are one of the leading manufactures of multi award-winning on-camera, studio and location LED lighting systems for photography, videography, broadcast and cinematography. Rotolight's products have been used on major features including James Bond 'Skyfall', and 'Captain Phillips' (Director Paul Greengrass, DoP. Barry Ackroyd BSC), and are continuously used by leading Photographers, DoPs and Cinematographers worldwide.


www.rotolight.com

(JP/LM)