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22/10/2003

Line win Sony Grand Prix for BAA solution

Line Communications Group, one of Europe's premier custom e-learning and communications companies, scooped top honours at the prestigious Sony AV Awards held last night.
Its innovative approach to new staff induction to the London Heathrow Terminal 5 (T5) construction site was judged best in its category and also took the coveted Grand Prix award. Line's solution won the awards after fulfilling an exceptionally demanding brief in just six weeks from first production briefing to delivery and delighting the client, airport operator BAA.
The judges commented that Line's Induction presentation for BAA T5 "has been designed to stand the test of a five year induction process and makes effective use of all available presentation technologies - including stills, audio, video, animation and interactivity. [It] is a fine piece of work that was in tune with the corporate communications environment and a potentially difficult mix of audiences.
"The Grand Prix criteria are that the project should be of the greatest possible business benefit to the client and should successfully use AV to address significant business issues. In the case of BAA T5 Induction the judges felt this was certainly the case."
The presentation also won the Multimedia category, described as "an elegant piece of design work that combines visual attractiveness and high quality with a clear and compelling structure."
(GB)
VMI.TV Ltd

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