BroadcastAsia2016 To Demo New Technology

As consumers increasingly demand convenient and reliable access to content, anywhere, anytime and on any device, BroadcastAsia2016 will showcase the latest technologies and solutions for OTT and multi-platform streaming services.

The 21st International Digital Multimedia & Entertainment Technology Exhibition & Conference will bring together industry leaders and newcomers from around the world, presenting game-changing products for next-generation broadcasting, including 4K/UHD, OTT/Hybrid/LTE/IP/Broadband/Cloud, Multi-Platform Streaming, Professional Audio and more.

The event's TVEverywhere! Zone will take centre-stage as consumer expectations in the region present new challenges to provide more convenient and reliable access to content. Along with the proliferation of digital devices and the ever-changing market of always-on connectivity, content broadcasters are starting to look beyond TV to stream and monetise their content.

"Though still at an early stage, OTT video services adoption is expanding rapidly and gaining popularity in Asia," said Calvin Koh, Assistant Project Director of BroadcastAsia2016 from organiser, Singapore Exhibition Services. "As broadcasters and content providers across Asia battle for viewers and look for innovative ways to monetise their content, BroadcastAsia2016 will bring together top industry service providers to showcase an entire ecosystem of the latest end-to-end solutions needed to stay ahead of the curve."

With the evolution of linear channel brands already underway in Asia, the region is continuing to grow at an exponential rate and is witnessing an increasing number of traditional broadcasters entering the IPTV, OTT space. According to a Multiscreen TV & Video Forecast report by Digital TV research, it is predicted that the number of viewers watching TV and video content on multiple screens will jump from 5.60 billion in 2010 to 11.32 billion by 2020, with TV sets' share of total viewers falling from 73% to 42% during this same period.

Mr Koh added: "Our TV Everywhere! Zone will further fuel this space in Asia. Building on the success of its debut last year, expect an even bigger and better zone as the event continues to place emphasis on OTT and multiscreen solutions and explore the entire value chain of non-linear broadcasting."

Exhibitors at BroadcastAsia2016
Exhibiting for the second time at BroadcastAsia2016, but for the first time in the TVEverywhere! Zone, is Nice People at Work (NPAW), providers of innovative analytics, delivery optimisation and content preparation solutions for Internet content publishers and service providers.

"The fast evolution of the OTT industry has proved that we are facing an audience that is extremely selective with what content they want, when they want it, and in what devices. For this reason, media companies, now more than ever, need to deliver excellent video experiences in order to keep up with growing end-user expectations and provide a personalised service," said Ferran Gutiérrez, CEO of NPAW. "BroadcastAsia is the perfect place to be if you are in the online video industry and we are very excited to be exhibiting at the TVEverywhere! Zone."

NPAW will showcase its YOUBORA Analytics platform, an analytics and business intelligence platform for broadcasters and media groups.

"Based on our past experience at the event, we know that it will be a great opportunity to introduce YOUBORA's new functionalities and features, build strong relationships, and share our expertise in business intelligence tools," Gutiérrez added. "We are looking forward to working and connecting alongside broadcasters and OTT providers in what we expect to be a strong market for our product, as well as discovering new technologies that could work hand in hand with ours and give customers an opportunity to deliver more engaging video experiences to their viewers."

In addition to the TVEverywhere! Zone, visitors will be able to stop by other themed zones, including the Cinematography/Film/Production Technology Zone – where visitors can find exhibitors demonstrating the latest motion picture production tools and software capabilities – and the Post Production Hub where industry experts will share their knowledge and experience using technology showcased at BroacastAsia2016.

Audio will also feature heavily through its own zone – ProfessionalAudioTechnology2016. This area will allow exhibitors to present technologies for the audio ecosystem from the broadcasting, production/post-production, houses of worships, live event and entertainment production.

Exhibiting for the third time will be MStar Semiconductor, a leader in Application Specific ICs (ASIC) with a focus on consumer electronic products and communication applications.

"BroadcastAsia is the go-to broadcasting event in Asia. Through the exclusive hospitality suite, MStar is able to host their clients in a conducive environment and also reach out to new potential buyers," said Chris Hsu, Senior Business Development Manager, STB Production Business Unit, MStar Semiconductor, Inc. "We are really looking forward to next year, not only to showcase our latest technologies, but also to see what other exciting technologies are on display."

Conferences at BroadcastAsia2016
Beyond the exhibition, the BroadcastAsia2016 International Conference will bring together an unprecedented portfolio of top broadcast experts and industry influencers to discuss evolving industry trends, debate the best commercial strategies and showcase trend-breaking technologies. Attendees can expect exclusive case studies and interactive discussions across the four days.

Visitors can join in the discussions on how to future-proof the TV business, as topical issues surrounding OTT, video delivery infrastructure, next generation TV technologies, second screen & social TV monetisation strategies, viewer data analytics applications, advanced broadcast solutions, cloud broadcasting, workflow management & automation, radio broadcasting, and more are debated.

Also back for the seventh successive year is the Creative Content Production Conference. Bringing together top level professionals from media and content giants, it will examine the changing business paradigm in the film and TV ecosystem, as well as highlighting the growth opportunities in content creation and distribution in a diverse Asian marketplace. Delegates will learn key strategies to replicate the success of blockbusters in the region, gain new tools to achieve top ratings and have the opportunity to exchange ideas with more than 200 key players in content generation and media.

Both exhibition and conferences will be held alongside CommunicAsia2016 and EnterpriseIT2016 at the Marina Bay Sands Expo and Convention Centre, in Singapore, May 31 to June 3.

www.broadcast-asia.com

www.sesallworld.com

(JP/LM)