Imagine Communications To Present Solutions At BroadcastAsia 2016

Imagine Communications will use BroadcastAsia 2016 to present its range of solutions that demonstrate the benefits of transitioning to software-defined architectures and virtualized environments.

At the show, the company will demonstrate virtualized and cloud playout, multiplatform distribution and integrated advertising management, as well as new solutions such as UHD production tools and an operational management platform.

First unveiled at NAB 2016, Imagine Communications' EPIC next-generation operational management and orchestration platform is powered by the company's Zenium technology and provides a seamless integration of IT and traditional broadcast operational monitoring and orchestration technologies. The first product to be built on the platform is the EPIC Multiviewer (EPIC MV), which is IP-based and compatible with UHD/4K formats.

At the start of this year, Imagine Communications expanded its alliance with Hewlett Packard Enterprise (HPE), announcing a comprehensive go-to-market strategy that utilises HPE's datacenter expertise with Imagine Communications' knowledge of broadcast technology to accelerate the transition to IP-based, virtualized facilities. The EPIC platform, and the new EPIC MV, are designed to run on HPE servers and other industry standard compute and networking platforms.

Also at BroadcastAsia 2016, the software-only version of the Versio family of integrated playout devices will be showcased, as will the latest in UHD technology, including high dynamic range (HDR), hybrid log gamma (HLR) and extended colour gamut video, all enabling content creators, distributors and broadcasters to choose the solution that best suits their needs.

Support for UHD is available across Imagine Communications' production, playout, distribution and monitoring products and will feature at the show in conjunction with its Selenio MCP and SelenioFlex Live solutions. The company's ability to manage UHD signals using the Sony IP Live and IntoPIX TICO mezzanine compression formats will also be demonstrated.

A founding member of the Alliance for IP Media Solutions (AIMS), advancing the industry forward through standards and widespread interoperability will also be a major focus for Imagine Communications at BroadcastAsia this year.

A range of ad management systems, including the new xG Schedule will feature too; cloud-ready, it provides comprehensive scheduling and planning for linear channels and OTT services. It will be shown at BroadcastAsia alongside developments in advertising planning and sales, including cross-platform media sales in Landmark Sales, consolidating linear, OTT, VOD, Web and non-airtime campaigns into a single, unified deal and invoice, with unified revenue reporting.

"While many vendors are now scrambling to develop software-defined technologies, we identified the importance of this technology shift and started down a development path nearly three years ago," explained Joe Khodeir, senior vice president, Asia Pacific, at Imagine Communications. "We can deliver comprehensive, field-proven and highly scalable solutions for broadcast and multi-platform delivery which are flexible, take maximum advantage of standard IT hardware and virtualization, and are designed for hybrid environments that ease the transition to an all-IP world."

www.imaginecommunications.com

(JP/LM)