Imagine To Exhibit Latest Product Advances At NAB

Imagine Communications will exhibit its latest product advances and initiatives aimed at assisting broadcasters and other media companies through the next phase of the ongoing modernization of their production, playout and distribution facilities at NAB Show 2016.

The media and entertainment industry's largest tradeshow and exhibition, beginning on 18 April in Las Vegas, will be the venue for Imagine Communications to unveil its latest market-ready innovations, showcase its industry-leading technology portfolio and initiate a discussion on how media companies can successfully navigate current and future challenges to stay ahead of the competitive curve and seize new monetization opportunities.

The media and entertainment industry is rapidly evolving. The steady shift of video consumption habits toward Internet-connected devices and on-demand viewing, as well as new competitive threats created by the rise of direct-to-consumer content distribution models, are putting pressure on media companies to transition operations to more agile and versatile environments and more effectively capture monetization opportunities as ad spending shifts toward alternative platforms. The gradual and graceful migration of operations to generic computing and networking platforms and the orderly adoption of an omniplatform ad management model to meet these challenges are now industry imperatives.

ImagineLIVE Power Sessions
The Imagine Communications booth will be the venue for ImagineLIVE Power Sessions, a series of presentations and interactive discussions featuring prominent executives and subject matter experts from Imagine Communications and its partners and customers from across the IT and media and entertainment industries. Several times daily, for the duration of the show, attendees will have first-hand access to information and insight on the trends and events that are influencing the decisions of media industry professionals today and into the future.

Featured Solutions at NAB Show 2016
Visitors to the Imagine Communications booth (N2502) will also have access to dozens of demonstrations that highlight the capabilities of the company’s current market-leading ad management, playout, networking and distribution solution portfolios:

Featured solutions from the company’s future-proofed and standards-based signal routing and processing portfolio include the high-performance PlatinumTM IP3 and VX routers, Selenio™ MCP processing products and the MagellanTM SDN Orchestrator. These solutions and others will showcase capabilities that align with the Alliance for IP Media Solutions (AIMS) roadmap, including compatibility with SMPTE 2022, AES-67, and VSF TR-04/TR-03. Imagine Communications will be highlighting the power of this interoperability roadmap by conducting demonstrations of ready-to-deploy integrations with other members of AIMS, an industry trade associated formed in December 2015 to advance the widespread adoption of open standards for the transport of video and audio over IP.

Imagine Communications will also showcase Versio™, the award-winning integrated channel playout solution powered by Zenium™ that is deployable as an appliance or in a fully virtualized environment. The cloud-enabled solution is playing an instrumental role in assisting some of the world’s leading broadcasters to virtualize their playout operations. Also demonstrated will be the company’s market-leading Nexio AMP® video server and storage solution suite with NAS-as-a-SAN functionality to easily handle SD-to-UHD content encode and playback.

In addition, Imagine Communications will demonstrate the depth and breadth of the integration of 4K/UHD and High Dynamic Range (HDR) capabilities across the company’s entire networking and playout platforms. The company will showcase its advanced support for HEVC/H.265 compression in its market-leading Selenio platform. Imagine Communications will also be demonstrating support for UHD signals over IP using intoPIX TICO and Sony IP Live mezzanine compression for live production.

www.imaginecommunications.com