Procam To Acquire Take 2

Procam is to acquire Take 2, suppliers of professional digital and motion picture production equipment.

The takeover of one of London's best-known rental houses increases Procam's footprint in supplying UK features and high-end episodic dramas, and is the next step in a long-term strategy to extend Procam's reach into the US, following the company’s successful expansion into New York last year.

Procam has purchased the complete camera and grip inventory of Take 2's business for an undisclosed amount, and is also taking on all of the company's camera and grip staff, whilst maintaining and investing in the Take 2 brand. Take 2's sister company, Take 2 Lighting, is not part of the acquisition and will be rebranded.

The acquisition of Take 2 by Procam ushers in a new phase of development for the West London company, beginning immediately with a recruitment drive to support several areas of Take 2's business. Procam will also finance a substantial investment in new camera equipment for Take 2 and is spearheading plans to launch the Take 2 brand in Los Angeles. Additionally, Take 2 and Procam Group company True Lens Services (TLS) are collaborating on the development of a new lens family supporting 4K, 6K and 8K high-resolution sensors, due for release at the end of 2016.

Over the next six months Procam plans to considerably augment Take 2’s inventory, which already comprises a large portfolio of the latest ARRI, RED, Sony and high-speed Phantom digital cinematography cameras, ARRI and Aaton 35mm/16mm cameras, an extensive stock of vintage and bespoke anamorphic, spherical, macro, telephoto and specialist lenses, plus accessories. Take 2 also offers a grip, crane and remote head facility, providing cranes, jibs, remote heads, camera dollies, tripods and grip accessories, as well as a digital post production lab and grading suite.

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(CD)