Stream-Circle Integrates New Channels In A Flash

Broadcasters and delegates to IBC 2015 will recall that Provys, the leading provider of broadcast management software, proudly launched their award winning Stream-Circle, an innovative software solution specifically designed to allow new on-line TV channels to start professional operations literally instantly, inexpensively and with no capital expenditure. By Josef Vasica, CEO, Stream-Circle.

Stream-Circle is a cloud service for all manner of organisations to broadcast video content on-line in a scheduled manner. This ingenious game-changing solution permits existing TV operators to integrate their current channels with their new on-line streams. Similarly, corporations and other organisations can run their own TV, thereby communicating more effectively with their target audience.

Stream-Circle comprises full HD or even 4K video playout and graphics automation engine; scheduling of video, graphics and social-casting; content management, Internet media streaming, and a web based control application. Solution users may choose from two options for content storage: secure access to their content uploaded in the cloud storage, or their own in-house server storage. Each option automatically defines their on line graphics, playout schedules and playout control. Stream-Circle simply combines traditional linear broadcast planning with Internet delivery at an extremely low cost.

The IT and broadcasting industries have somewhat differing objectives. The broadcasting industry still enjoys masses of viewers who "want to get entertained" in the original passive TV way, i.e. by precisely scheduled programmes served to taste in accordance with the published menus. However modern broadcast technology allows the launch of many more channels than ever before but with crumbling advertising revenues. So the broadcasters create more channels holding a huge amount of content. Additionally, they also wish to hit the tubeless people and compensate for shrinking earnings by sharing incomes from the ever growing Internet advertising sector.

On the other hand, the computer-literate generations, including youngsters, are much busier than their predecessors. Arriving home in the evenings, for them, theoretically, an endless choice of entertainment is available, because the amount of content online today is unprecedentedly huge and is still growing exponentially. But in all honesty, who from this active generation would schedule the evening sequence of videos whilst eating dinner? The most usual habit for these people would be to simply select a genre and get passively entertained. Or maybe, simply turn on some favourite audio-visual background to relieve the stress of the day.

Our long experience indicates that there is a clear gap in the market to be filled with a range of scheduled channels streamed via the Internet in a linear manner. This is the raison d’etre as to why Stream-Circle has been developed as a new service for those organisations that need to cast their branded media content or live video, enriched by graphics, into the wild waters of the Internet, while keeping control over the content composition, timing, and delivery.

At the viewer's end, revenue-earning advertisements will mostly still have to be tolerated but with smoother Stream-Circle programming compared to the current brutal obtrusive formats experienced when watching today's usual Internet videos.

www.stream-circle.com

This article is also available to read at BFV online.

(JP/LM)