Framestore CFC complete Levi's commercial

Framestore CFC have completed work on Levi's 'Odyssey' commercial, the first major project delivered by the company since their inception at the end of 2001.
Launched on the February 21, 'Odyssey', which spotlights Levi's Engineered Jeans, is one of the most spectacular showcases yet devised by the company's longtime agency Bartle Bogle Hegarty. The agency went to acclaimed director Jonathan Glazer to develop and realize the project, and to Framestore CFC to provide the visual effects expertise necessary to support their ambitious vision.
The 60-second spot opens as a young man opens the door of a dingy, anonymous apartment. He turns and walks back from the opened door, a determined glint in his eye. With a rush he hurls himself through the door towards the other side of the adjacent room and, unstoppably, right through its brick wall. Bricks and mortar explode and shatter around him as he continues to run. Rather than being slowed down by the series of walls he encounters, he actually seems to be accelerating.
We see that a young woman has joined him in this fantastical bid for freedom. She is running parallel with him, similarly crashing through the walls. The pair reach a stairwell where they pause, acknowledging each other for the first time. A look of understanding passes between them. We now see the outside of the building as the pair crash through the final wall. We cut to some woodland, through which the young couple continue to pelt. It takes a second to realize that they are not rushing past trees, but rather up them, defying the laws of gravity and reason. Finally, reaching the tops of their trees, they do not pause but fling themselves upwards, still running, into a spectacularly beautiful night sky.
Jonathan Glazer's commercials have won innumerable awards, and his relationship with Framestore CFC has been long and fruitful. CFC helped him to create the Guinness 'Surfer' and 'Dreamer' spots, U.N.K.L.E.'s 'Rabbit in Your Headlights' video, as well as many other commercial and film collaborations.
Framestore CFC, www.framestore-cfc.com
(GB)