Adways To Showcase SaaS Platform At Web Summit 2015

Adways will demonstrate its SaaS cloud-based platform, Adways Studio, at Web Summit 2015.

Exhibiting on 4 November, in the main hall next to French Tech (T802), Adways was selected by a jury of French and Irish experts based on the disruptive innovation of its product and the relevance of its business plan.

Adways' technology, developed to make any video interactive in a matter of minutes, enables users to share information more easily, engage with their audience and generate revenue.

Using a drag-and-drop action, users can add hotspots to the video and link it to additional content. This HTML5 technology is multi-device compatible and can be integrated with leading video players on the market to enhance content: OVP (online video platform), publishers, pure-players, e-commerce and e-learning. For each interactive video published online, users have access to advanced analytical data, such as the number of views, completion rate and even the click rate on each interactive element. For editorial interactive videos, the average click rate is around 20-25%.

Adways targets five markets. They are:
• Advertising (to increase both completion rate and revenue). Advertising agencies add call-to-action on their online videos to promote their products and increase their client base.
• Media: Media players streaming interactive shows on catch-up/on-demand TV with exclusive bonus features.
• Corporate: Companies creating interactive videos to improve the impact of internal and external communications.
• Film: Filmmakers and producers creating interactive films to offer an immersive experience to their audience.
• Education: Teachers and trainers enriching their online courses with videos enhanced and structured by different chapters and quizzes.

Adways offers a monthly licence subscription service to clients wishing to use the Adways Studio platform. Clients in the advertising industry are offered a CPC or CPM pricing model.

This year, Adways has accelerated its international development in Europe and the United States. Appearing on the French start-up scene, the company will represent French Tech at Web Summit 2015 in November. The trade show takes place in Dublin, from 3–5 November.

www.adways-studio.com

(JP/LM)