Pulse Appoints Director Rodrigo Saavedra

Pulse has unveiled the signing of Brazilian Director Rodrigo Saavedra, expanding its talent roster at the studio.

With experience in directing commercials for global brands including the likes of Budweiser, Chivas Regal, Nissan, Mizuno and Volkswagen, Rodrigo is fast becoming an awards' favourite. This year, he's won critical nods this year for his work, including a Silver Lion in Film Craft at Cannes Lions for his interactive spot for Volkswagen, and a Bronze Lion in Film for his virally celebrated spot for Scrabble – branded storytelling that Time Magazine referred to as "the perfect love story for word nerds."

Prior to directing, Rodrigo cut his commercial credentials in senior creative roles for a host of challenger agencies, including Mother London, independent Africa Brazil, WK Amsterdam and Santo Buenos Aires.

Rodrigo's appointment is the latest move from Pulse as they continue to expand its team.

James Sorton, Managing Director of Commercials and Music Videos at Pulse, said: "We're delighted to have Rodrigo joining the Pulse roster and look forward to working with him as he continues to excel specifically within the UK market. As a directing talent, he has an impressive global reputation for being an exceptional storyteller with an ability to let the brand guide the pace, editing and photography to deliver a creative brief in a way that is both unique and fresh every time."

Rodrigo added: "I have always considered myself to be a UK creative, having spent many years working agency side in London, and am excited to be working with Pulse to further cement my directing profile here. Pulse is one of the freshest companies I have come across, and I saw a synergy between the ways we both approach work, alongside a mutual commitment to quality. Whilst their portfolio is obviously impressive, the fact that we were both on the same page when it comes to ways of working really appealed."

Pulse will represent Rodrigo in the fields of commercials and branded entertainment in the UK.

(JP)