New Distribution Deal For Rotolight

Rotolight have announced a new sole distribution deal with C. R. Kennedy, Australia's largest independent importer and distributor of photographic equipment.

For the first time, Rotolight will be present at this year's SMPTE 2015 Expo with C.R Kennedy who now import and distribute the company's full range of products within the Photographic and Broadcast channels throughout Australia and New Zealand.

"Rotolight's affordable cutting-edge lighting technology, combined with the increasing popularity of low cost DSLR for video, will ensure its considerable market success," said C.R. Kennedy's Rotolight Product Manager Mark Cummins. "We have always been very strong in the professional market, and there are now further opportunities in the Broadcast market for the innovative high end Rotolight products."

Rotolight's LEDs are becoming the 'go-to' lighting solution for the photographic and video/broadcast channels. Delivering broadcast quality LED Lighting technology and featuring overall CRI = 96, Skintone CRI = 99 and TLCI = 91 ensuring the very best results for DSLR and Broadcast Camera users.

Barry Grubb, Rotolight's International Sales Manager is looking forward to growing the brand Down Under with C.R. Kennedy. He said: "To give Rotolight a home in Australia is a strategic step and pivotal to the growth of Rotolight. With C. R Kennedy's expansive experience in the Photo & Consumer electronic channel and broadcast/film it was a simple choice and the perfect partner for Rotolight, going forward. The LED lighting revolution is a converging market, creating a synergy with stills and video producers. C.R Kennedy reflect the Rotolight philosophy and have the network-reach, reputation and experience to successfully market Rotolight's innovative products. This is a very exciting partnership."

www.rotolight.com

(JP)