Masstech Makes Four New Appointments

Masstech Group has expanded its international sales presence, with four key appointments.

Based in India, Paresh Upadhyay has been named Regional Manager, Sales and Projects for South and West Asia. John Nash takes on Sales and Projects for the Asia-Pacific region, while Marius Bozdog does the same for Europe, the Middle East and Africa (EMEA). Upadhyay, Nash and Bozdog all have extensive experience in aligning Masstech's advanced solutions and technologies with the business and operational needs of top-tier media enterprises, having served previously as members of the company's support and project teams. The three will work closely with customers, partners and resellers in their respective geographies to bring the benefits of Masstech's solutions to a growing array of media organisations.

In addition, Luis Fernando López, formerly Regional Sales Manager for Latin America and the Caribbean, has been promoted to the role of Managing Director for the region. López also continues to lead Masstech's sales activities in Canada.

"Interest in our solutions in EMEA, Asia and Latin America continues to grow, as we deliver tremendous workflow benefits to address the rapidly evolving needs of customers in these regions," said Joe French, President and CEO of Masstech. "The core challenges faced by media organizations in maximizing file-based workflow efficiency and getting the most value from their content are universal, but each area also has its own regional nuances and requirements. These expansions of our sales team give customers dedicated regional contacts who have both an understanding of these needs and deep experience with our technologies, enabling us to provide the optimal solutions and workflow designs to best meet these customers' goals."

Upadhyay has 14 years of experience in the broadcast and media industries. Prior to joining Masstech, he worked as the Associate Manager for Broadcast Solutions at global technology design, engineering and integration company Tata Elxsi.

Nash joined Masstech in 2005 from Australian broadcast technology integration company Techtel, where he specialised in Associated Press ENPS newsroom systems, video servers and other solutions at the intersection of traditional broadcast and IT.

Bozdog joined Masstech in 2007 after earning an engineering degree from West University of Timisoara in Romania. Along with providing first-class customer support, he has implemented more than 50 projects for leading media organisations worldwide.

López is a 12-year Masstech veteran with over 20 years of experience in broadcast and communications systems. He has been instrumental in expanding the company's business in Latin America, including the development of a strong network of resellers and systems integrators.

Image: Luis Fernando López, Managing Director for Latin America and the Caribbean.

www.masstech.com

(JP)